How do I use the keyword planner for my business?

The short answer is that you start by going to the keyword planner tool, input relevant keywords related to your business such as “deck installation,” adjust the location settings from Canada to your specific area like Ottawa, save your preferences, and then review the results. To fine-tune the data, you can filter the results by clicking on the top of page bid with a high range, which helps prioritize more valuable keywords.

Full Explanation

Using the keyword planner effectively begins with accessing the tool and discovering new keywords that match your business focus. Enter keywords that best describe your offerings—if your business is about installing decks, then “deck installation” serves as a relevant keyword. Changing the location setting is crucial because it tailors the results to where your services are available or where your target customers are located. If you operate in Ottawa rather than the whole of Canada, switching the location to Ottawa ensures you get the most accurate and localized keyword ideas. After setting these parameters and saving them, the tool will generate keyword suggestions. To ensure you focus on keywords that have high commercial intent or competitive value, you filter the results by selecting the option for top of page bid, particularly the high range. This filter highlights keywords that advertisers are willing to pay more for, indicating strong demand or conversion potential.

Step-by-Step Breakdown

Go to the keyword planner tool.
Discover new keywords by typing in relevant terms related to your business, such as “deck installation.”
Change the location setting from a broad area like Canada to a more specific region such as Ottawa.
Save these search settings to apply them.
Get the keyword suggestions based on your input.
Filter the keywords by clicking on the top of page bid and selecting the high range to prioritize more competitive and valuable keywords.

Real Examples

If your business is focused on deck installation services, typing “deck installation” into the planner and switching the target location from Canada to Ottawa will generate keyword ideas localized to your service area. Filtering for the high range top of page bid then helps to identify the keywords with the highest commercial potential in Ottawa, allowing you to focus your marketing efforts wisely.

Common Mistakes

Not adjusting the location from a broad national level to your specific service area, leading to less relevant keyword suggestions.
Skipping the step to save the location and keyword preferences, which could result in losing the customized search settings.
Failing to filter the results by top of page bid and high range, potentially missing out on the most valuable keywords.

FAQs

Can I use any keyword for my business?

Only use keywords that are relevant to your business, like “deck installation” if that’s your service. This ensures the results help attract the right customers.

Why change location from Canada to Ottawa?

Changing to Ottawa localizes your results to the specific area you serve, so you attract customers nearby rather than from the entire country.

What does filtering by top of page bid, high range do?

This filter highlights keywords with higher bids, meaning advertisers pay more for them, indicating higher competition and likely better conversion potential.

Key Takeaways

Start with relevant keywords linked to your business.
Always adjust location settings to your target service area for accuracy.
Save your settings before generating results to keep customization.
Use the top of page bid high range filter to focus on valuable, competitive keywords.