How Do I Create Site Links for My Google Ads?

Short Answer: You can create site links for your Google Ads by adding the specific text and the URL of the exact page you want to link to. Remember that each site link can only have one URL. Additionally, you have the option to add a description beneath each site link to provide more context.

Full Explanation

Site links in Google Ads are additional links that appear under your main ad text, directing users to specific pages on your website. To create these site links, you need to specify both the text that will be clickable and the exact URL of the page that link will direct to. It is important to ensure that each site link points to only one URL to maintain clarity and precision. Moreover, you can enhance each site link by including a short description underneath it, which provides more information and can make the links more appealing to potential customers.

Step-by-Step Breakdown

Choose the Text: Decide on the clickable text that will represent your site link, making sure it clearly indicates the page it links to.
Assign the URL: Input the exact URL of the page you want the site link to direct to. Only one URL is allowed per site link.
Add Descriptions: Optionally add a description below each site link to offer additional details or benefits related to the linked page.

Real Examples

When creating site links, you would typically include the name of the page as the link text, such as “Contact Us” or “Pricing Plans,” and link directly to the related page URL. Below the link text, a short description might highlight why a visitor should click, like “Get in touch for personalized support” or “See our affordable pricing options.” This approach helps users to better understand what to expect when clicking on the link.

Common Mistakes

Linking a site link to multiple URLs instead of a single, exact page.
Skipping the addition of descriptions, which can lower the effectiveness of the site links.
Using unclear or generic link text that does not inform users about the destination page.

FAQs

Can I link one site link to multiple pages?: No, each site link must have only one specific URL.
Is it necessary to add descriptions to site links?: While not mandatory, adding descriptions is recommended because it helps provide additional context to attract clicks.
What should the text of a site link be?: The clickable text should clearly represent the page you are linking to, making it easy for users to understand the destination.

Key Takeaways

Creating site links requires both text and a single URL per link.
Adding descriptions enhances the value and clarity of site links.
Clear, precise site link text and URLs improve user experience and ad performance.