How Should I Create a Relevant Business Name for My Google Ads?

When creating a business name for your Google Ads, it’s important to stay within the 30-character limit. A useful tip is to abbreviate long city names so they fit this restriction while still remaining relevant.

Full Explanation

Google Ads imposes a 30-character limit on business names. This means that if your city’s name is lengthy, you might struggle to include it fully without exceeding the character count. The best way to handle this constraint is to shorten or abbreviate long city names. For instance, instead of spelling out ‘San Francisco’ completely, you could use ‘ssf’ as an abbreviated form. This allows you to keep your business name concise, relevant, and compliant with character requirements.

Step-by-Step Breakdown

Check the length of your desired business name to ensure it fits within 30 characters.
If the city name or any other part of the business name is too long, think about commonly accepted abbreviations.
Replace the long city name with its abbreviated version—like using ‘ssf’ instead of ‘San Francisco’.
Review the shortened business name to confirm it remains clear and recognizable to your target audience.
Use this optimized business name in your Google Ads to stay within the platform’s character limits.

Real Examples

Using the abbreviation ‘ssf’ instead of the complete ‘San Francisco’ allows you to save characters and create a business name that fits Google’s character limit while still indicating location. This method works well for any city with a lengthy name that may otherwise cause your business name to exceed 30 characters.

Common Mistakes

Ignoring the 30-character limit and submitting a business name that gets cut off or rejected.
Failing to abbreviate long city names, causing your business name to be too lengthy.
Using unclear or uncommon abbreviations that confuse potential customers.

FAQs

Q: Why is there a 30-character limit for business names in Google Ads?
Google restricts the length to ensure ad consistency and clear display across platforms.

Q: Can I use any abbreviation for my city?
You should use commonly accepted or recognizable abbreviations to maintain clarity.

Q: What if my business name is still too long after abbreviation?
Focus on shortening other parts or simplifying the name, but always keep it relevant and understandable.

Key Takeaways

Always keep your business name within Google Ads’ 30-character limit.
Abbreviate long city names to save space and stay relevant.
Ensure abbreviations are clear and meaningful to your audience.
Review and adjust your name for clarity and compliance before finalizing.