How Do I Select the Ad Group in Google Ads?

Short Answer: After you have set up your campaign in Google Ads, selecting an ad group involves choosing the main service you want to promote initially. You can then update the ad group name to correspond with this primary service for clarity and organization.

Full Explanation

Once your Google Ads campaign is ready, the next essential step is selecting the ad group. This ad group should represent the key service you intend to start advertising first. It is important to align the ad group’s identity with this service to ensure your ads are targeted effectively and your campaign structure remains clear. Renaming the ad group to match the service helps maintain focus and organization throughout your campaign management.

Step-by-Step Breakdown

Complete the setup of your campaign in Google Ads.
Identify the main service you want to promote as part of your advertising strategy.
Select the ad group associated with your campaign.
Change or confirm the ad group name so it reflects the main service you are advertising.

Real Examples

For example, if your campaign is focused on digital marketing services, your ad group could specifically be titled “SEO Services” if that is the primary service you want to begin with. This naming helps everyone involved in the campaign understand exactly what the ad group is targeting.

Common Mistakes

Failing to rename the ad group according to the main service, which can lead to confusion in campaign structure.
Choosing an ad group that is too broad or not clearly aligned with your primary service.
Skipping the step of selecting or reviewing your ad group after campaign setup, which can result in less effective ad targeting.

FAQs

Can I change the ad group after selecting it?: Yes, you can change the ad group name and focus to better align with your main service as your campaign evolves.
Why is it important to name the ad group after the main service?: Naming the ad group after the main service helps keep your campaign organized and ensures your ads are targeting the correct audience.

Key Takeaways

Selecting the ad group comes after setting up your campaign.
The ad group should reflect the main service you want to advertise.
Changing the ad group name to match the service keeps your campaign clear and focused.