What is the best bidding strategy to start with in Google Ads?

Short Answer: Maximum clicks is the best bidding strategy to start with in Google Ads. It helps you get as many clicks as possible within your budget, serving as a good starting point before exploring other bidding options.

Full Explanation

Starting with the maximum clicks bidding strategy in Google Ads allows you to focus on driving as much traffic as possible to your website. This method is designed to maximize the number of clicks your ads receive while staying within your budget. It’s an effective way to begin your campaign because it simplifies decision-making by optimizing for clicks rather than other goals.

Step-by-Step Breakdown

Begin your Google Ads campaign by selecting the maximum clicks bidding strategy.
Monitor the performance to see if the number of clicks and traffic align with your campaign goals.
If you have multiple campaigns running, try switching the bidding strategy on one campaign to a different approach and compare the results with the maximum clicks campaign.
Based on the comparison, decide whether to switch the other campaigns or return to the maximum clicks strategy if it continues to perform well.

Real Examples

For example, if you start advertising multiple products or services, you could keep the maximum clicks bidding on some campaigns and experiment with other strategies on others. By comparing their performance, you will learn which approach works best for your goals. If the maximum clicks strategy shows better results, simply stick with it for simplicity and proven effectiveness.

Common Mistakes

Trying to switch bidding strategies on all campaigns at once without analyzing the results carefully.
Abandoning the maximum clicks strategy prematurely before verifying if it truly fits your traffic and conversion goals.
Ignoring performance comparisons when experimenting with other strategies, which can lead to suboptimal bidding decisions.

FAQs

Why is maximum clicks recommended as a starting strategy?

Because it focuses on driving the highest volume of clicks within your budget, making it easier to get initial traffic and measure campaign effectiveness.

Can I switch from maximum clicks to other bidding strategies?

Yes. You can experiment by switching one campaign at a time and comparing the results before applying changes broadly. It’s always possible to revert back.

What should I do if maximum clicks isn’t delivering good results?

If you find the strategy isn’t working for you after testing and comparing, consider trying other bidding strategies on individual campaigns and assess their performance.

Key Takeaways

Maximum clicks is the ideal bidding strategy to start with in Google Ads.
It optimizes your budget to generate the most clicks possible, helping you build initial traffic.
Test other bidding strategies gradually by switching them on one campaign at a time and comparing results.
If maximum clicks works well for you, continue using it for your campaigns.
You can always go back to maximum clicks if other strategies don’t outperform it.