What Should I Consider When Choosing a Keyword for My Service?

The short answer is that you should choose a keyword based on its monthly search volume, making sure it has enough searches and is relevant to your service. If a keyword has less than a hundred monthly searches, it’s better to find one with more searches or expand your target area. Most importantly, the keyword must be something that people actively use when looking for your specific service.

Full Explanation

When selecting a keyword for your service, the number of monthly searches is crucial. Keywords with very low search volumes (under a hundred searches per month) likely won’t drive meaningful traffic to your site. You should aim for keywords that attract more searches monthly to increase the chances of reaching potential customers.

Besides search volume, relevance is key. Your chosen keyword must accurately reflect the service you offer. This ensures that people searching using that keyword are indeed looking for the service you provide, leading to qualified visitors who are more likely to convert.

If the ideal keyword has low monthly searches, consider broadening the keyword’s scope by targeting a larger geographic area or a wider audience. This can increase search volume while still maintaining relevance to your service.

Step-by-Step Breakdown

1. Check the monthly search volume for your desired keyword.
2. If the number is under 100, look for similar keywords with higher search volumes.
3. Consider expanding your target audience or geographic area to increase potential searches.
4. Confirm that the keyword accurately represents the service you offer.
5. Choose the keyword that balances sufficient search volume with strong relevance to your service.

Real Examples

Although not provided here, in practice you would look at keywords related to your service and analyze their monthly search data. If “service A in city X” has fewer than 100 monthly searches, try “service A” covering a broader area or slightly different phrasing that maintains relevance.

Common Mistakes

• Choosing keywords with very low search volume which won’t generate significant traffic.
• Picking keywords unrelated to your actual service, resulting in irrelevant visitors.
• Failing to adjust keyword targeting when search volume is low, such as not expanding the target area.

FAQs

Why is monthly search volume important?

Because it indicates how many people are actively searching for that keyword, which affects the potential traffic you can receive.

What if my service is very niche and keywords have low search volume?

Consider targeting a larger area or a broader related keyword to increase search volume while keeping relevance.

Can I choose a keyword that isn’t exactly my service name?

Yes, as long as the keyword is relevant and people looking for that keyword are seeking your kind of service.

Key Takeaways

• Use keywords with adequate monthly search volume to attract enough visitors.
• Ensure the keywords you choose are closely related to your service.
• If search volume is low, broaden your targeting scope to improve results.