Is it a problem if we navigate all the GMBs to the same domain?

Short Answer: It is not a problem to direct all your Google My Business (GMB) listings to the same domain, as long as each listing has different pages, phone numbers, addresses, and relevant details to represent distinct locations or franchises. This approach ensures compliance and reduces the risk of suspension.

Full Explanation

When managing multiple GMB listings, linking them all to one domain is generally acceptable. The crucial aspect is that each listing should represent a genuine and separate business location. This means using unique pages on your website tailored for each location, along with different phone numbers and addresses that match each business entity. Proper differentiation helps Google clearly recognize that these listings are for multiple legitimate locations rather than an attempt to manipulate the system with duplicate or fake listings.

Having these varied details can also serve as strong evidence if your listings come under review or get suspended. It proves your business operates multiple locations or franchises, which is a legitimate setup. Conversely, if you try to open several listings for locations that do not actually exist or only reflect one business, it can be considered a fake listing scenario. This misuse can lead to the suspension of your listings, potentially affecting the entire account.

Step-by-Step Breakdown

Link all GMBs to the same domain: This is perfectly fine for brand consistency and SEO.
Use unique pages: Create distinct landing pages for each GMB listing reflecting the specific location or franchise.
Assign different phone numbers: Each location should have its own contact number to avoid confusion and maintain authenticity.
Use different addresses: List the accurate physical address for every GMB to represent the actual location.
Prepare for verification: Having these differences helps you prove your multiple-location setup if Google requests confirmation or audits your listings.
Avoid fake listings: Do not create listings for locations where your business does not physically exist, as it risks suspension.

Real Examples

Imagine a franchise owning multiple locations, all linked to their main website domain. Each location has a dedicated webpage showing its unique address and phone number. This setup is legitimate and complies with Google’s guidelines, as it matches the real-world business structure and allows customers to find accurate contact information for each outlet.

On the other hand, if a single business attempts to open multiple GMB listings but all lead to only one physical store without unique contact details, this can be flagged as a fake listing. It misleads customers and search engines, potentially leading to suspension.

Common Mistakes

Using the same phone number on all location pages and GMB listings, which may suggest duplicate or fake information.
Listing the same address for multiple GMBs when only one physical location exists.
Linking multiple GMBs to a generic homepage instead of individual location pages.
Failing to differentiate the listings, leading Google to suspect fraudulent activity.

FAQs

Q: Can I use one phone number for all my GMB listings?
A: It’s better to use different phone numbers for each listing to reflect actual business locations and avoid confusion.

Q: What happens if I get suspended for multiple GMB listings?
A: Having distinct pages, phone numbers, and addresses can help prove that your listings are genuine franchises or locations, which may aid reinstatement.

Q: Is it okay if all GMB listings link back to the same website domain?
A: Yes, as long as each listing directs users to a unique, location-specific page within that domain.

Key Takeaways

Linking all GMBs to the same domain is acceptable and common practice.
Ensure each GMB listing has unique pages, phone numbers, and addresses.
Differentiate your listings clearly to represent real physical locations or franchises.
Avoid creating fake or duplicate listings as this may cause account suspension.
Properly structured listings help maintain your brand’s credibility and local SEO effectiveness.