How Do I Control How Much Money I’m Spending on Sponsorship of a Location?

Short Answer: Unless you’re running a Performance Max campaign, which operates differently, you generally do not have direct control over the assets in a location sponsorship, including how much money is being spent.

Full Explanation

When sponsoring a location, the ability to manage or limit spending depends largely on the type of campaign you are running. With the exception of Performance Max campaigns, traditional sponsorship setups do not provide control over individual assets or the budget allocation. This means you cannot directly adjust or cap spending on specific parts of your sponsorship once the campaign is active.

Step-by-Step Breakdown

Identify Campaign Type: Determine if your campaign is a Performance Max campaign or another type.
Review Campaign Control Options: Understand that if it is not a Performance Max campaign, the spending control on assets is limited or not available.
Plan Budget Accordingly: Since direct control is not possible, ensure your initial budgeting reflects this limitation to avoid overspending.

Real Examples

In campaigns that are not Performance Max, sponsors often find that they cannot adjust how their budget is used across different sponsorship assets. The system allocates funds internally, and the advertiser’s role is mainly in setting the overall budget rather than fine-tuning distribution.

Common Mistakes

Assuming direct control over asset spending when not using Performance Max campaigns.
Not verifying the campaign type before starting sponsorship, leading to unexpected spending behavior.
Trying to adjust budget mid-campaign without understanding the inherent limitations in non-Performance Max setups.

FAQs

Q: Can I control spending in any campaign type?
A: Direct control over assets is only available in Performance Max campaigns; other campaigns do not offer this feature.

Q: What makes Performance Max campaigns different?
A: Performance Max campaigns operate under a different structure that allows advertisers more control over budget allocation.

Key Takeaways

Spending control in location sponsorships depends on the campaign type.
Non-Performance Max campaigns generally do not allow control over asset spending.
Understanding your campaign type helps set realistic expectations and budget plans.