What Should I Do If Some of My Google Ads Are Only 30 Characters Long?

Short Answer: You can create a 30 character call to action for your Google Ads. However, if you have already mentioned something important in the main pin (primary message), avoid repeating it in the short call to action.

Full Explanation

When some of your Google Ads are limited to only 30 characters, the best approach is to develop a concise call to action within that character limit. A call to action is a prompt that encourages potential customers to take the next step, such as “Buy Now” or “Learn More.” However, it’s important to consider that if your primary or number one pin already communicates a specific message, you should avoid repeating it in the short call to action. This ensures your ads deliver a clear and diverse message instead of redundancy.

Step-by-Step Breakdown

Identify the main message in your number one pin; this is typically the headline or primary statement in your ad.
Create a separate 30-character call to action that complements but does not repeat the main message.
Ensure the call to action is clear, engaging, and fits within the 30-character limit.
Use the call to action to motivate users to click or engage with the ad, distinct from what your primary message already conveys.

Real Examples

While the original guidance does not provide specific examples, imagine your number one pin says “Best Price on Laptops.” Your 30 character call to action should not simply repeat that phrase. Instead, it might be a direct instruction like “Shop Today!” or “Get Yours Now!” This method avoids redundancy and makes the ad more compelling.

Common Mistakes

Repeating the message from the main pin in the 30 character call to action, which can dilute the impact of your ad.
Using generic or unclear calls to action that don’t encourage user interaction.
Ignoring the character limit and trying to cram too much information into the 30-character space.

FAQs

Can my 30 character call to action stand alone?
It can, but it works best when it complements, rather than repeats, the main message of your ad.

Why shouldn’t I repeat the main message?
Repeating the same message wastes valuable ad space and reduces the overall effectiveness by making your ad seem redundant.

Key Takeaways

Use the 30 character space to create a focused call to action.
Avoid repeating the primary message already expressed in your main pin.
Create variety in your ad copy to maximize user engagement.