What Is the Topical Relevance Tutorial About?

Short Answer: The topical relevance tutorial focuses on improving your content’s standing with Google by ensuring it includes related keywords that build your website’s authority, expertise, and trustworthiness in a given subject area.

Full Explanation

Google’s artificial intelligence determines the quality and relevance of your content primarily through the use of keywords. It does not just look for isolated keywords but for a network of related terms that demonstrate a comprehensive understanding of the topic. When your content includes these related keywords, Google recognizes your authority and considers your page more trustworthy and expert on the subject.

Step-by-Step Breakdown

Identify your main keyword that represents your core topic—for example, “garage door.”
Expand your content to include terms that relate directly to this keyword, such as “garage door near me,” “gates,” and “fences.”
Incorporate these related keywords naturally throughout your text to help Google connect the dots and understand your content as authoritative.
Consistently use this approach to build a topical cluster that reinforces your expertise and trustworthiness.

Real Examples

Using the example from the tutorial, if your main topic is “garage door,” then your content should also include related terms like “garage door near me,” “gates,” and “fences.” This shows Google that your page fully covers the topic and is not just a narrow mention, helping improve your ranking.

Common Mistakes

Focusing only on one keyword without including related terms, resulting in shallow coverage.
Overusing keywords unnaturally, which can harm your SEO and readability.
Ignoring the importance of related terms, which causes Google’s AI to see your content as less authoritative.

FAQs

Q: Why is including related keywords important?
A: Related keywords show Google that your content has breadth and depth, signaling authority and trustworthiness.

Q: Does Google only look for exact keywords?
A: No, Google’s AI assesses related terms that help establish the topical relevance of your content.

Key Takeaways

Topical relevance improves how Google views your content.
Including related keywords builds authority, expertise, and trustworthiness.
Strategically integrating related terms helps your site rank higher for your main topic.