What kind of content should I create for my local service business?

The best content to create for your local service business is documentation of your work process. For example, start by filming your project from the initial stage through completion and combine this footage with testimonials from satisfied clients to enhance credibility and attract leads.

Full Explanation

Creating content that showcases the actual work you do offers transparency and builds trust with potential customers. When you document every step of your project—from taking on a new job, progressing through the work phases, to delivering the final product—you give viewers an inside look at your expertise and reliability. Adding client testimonials to this content further highlights satisfaction and reinforces the value of your services.

Step-by-Step Breakdown

Start Filming Early: Capture footage right from the moment you accept a project.
Show the Process: Record the various stages involved in completing the work, giving viewers insight into your skills and commitment.
Highlight the Outcome: Film the finished product to demonstrate quality and final results.
Include Testimonials: Gather client feedback and add these to your content to provide social proof.
Manage Production: Initially, you can handle filming yourself, but as your online leads grow, consider hiring a dedicated employee to create and manage this content professionally.

Real Examples

For a construction business, documenting the building process starting from project acceptance, through construction stages, to the completed structure is extremely effective. These videos, combined with positive client testimonials, showcase your capabilities and customer satisfaction, making potential clients more confident in choosing your services.

Common Mistakes

Failing to show the full project journey, resulting in incomplete storytelling.
Not including client testimonials, which reduces social proof and trust.
Neglecting the quality of the content by not filming consistently or professionally as you grow.

FAQs

Can I film the content myself at the beginning?
Yes, you can start by holding the camera and filming projects yourself.

When should I consider hiring someone to handle filming?
Once your online leads increase and content creation becomes more demanding, it’s beneficial to hire a full-time employee to manage this aspect.

Does this approach work only for construction businesses?
The example given is for construction, but the principle applies to other local service businesses that want to showcase their work process and client satisfaction.

Key Takeaways

Document your work process from start to finish to create engaging content.
Incorporate client testimonials to boost credibility and trust.
Start by filming yourself but plan to expand your team as content demands grow.
This strategy helps attract more leads by showing transparency and quality.