Where do I add my phone number in a Google Ads campaign?

Short Answer: You need to add your phone number in two key places within a Google Ads campaign: in the call ad number and in the extension number.

Full Explanation

When running a Google Ads campaign, incorporating your phone number is essential for driving direct calls and improving your ad’s effectiveness. To properly display your phone number, it should be included in two distinct areas. First, there is the call ad number, which is the phone number shown on call-only ads or call extensions designed specifically to encourage phone calls. Second, your number must be added within the extension number section, which enhances your ad by providing an additional clickable phone number as a call extension. This dual placement ensures that potential customers have multiple opportunities to contact you directly through your ad.

Step-by-Step Breakdown

1. Add Your Phone Number to the Call Ad Number: This is where you enter the phone number that appears on call ads. These ads are intended to drive phone calls directly from the search results.
2. Include Your Phone Number in the Extension Number: This refers to adding your phone number as an extension, so it shows alongside your ad text, making it more accessible and increasing the chances of getting calls.

Real Examples

In a scenario where a business wants to make it easy for customers to call, they would place the business phone number in the call ad number field so the call button connects directly to them. Additionally, they would add the same number as an extension. This means the ad will visibly show the phone number alongside other details, giving users immediate access to contact information.

Common Mistakes

• Entering the phone number in only one place, either just the call ad number or just the extension number, which limits the call opportunities.
• Failing to update the number in both locations if changes are needed, potentially leading to inconsistent or outdated phone information in ads.

FAQs

Q: Can I use different phone numbers in the call ad number and extension number?
While the answer content does not specify this, it is implied you need to add your phone number in both places, which suggests consistency is important for clear communication.

Q: Are both places mandatory to add my phone number?
According to the information provided, to be thorough and effective, the phone number should be added in both the call ad number and the extension number.

Key Takeaways

• Your phone number must be added in two places in a Google Ads campaign: the call ad number and the extension number.
• This setup increases visibility and allows potential customers to reach you more easily through your ads.
• Ensuring both placements are correctly configured is important for maximizing the effectiveness of your Google Ads campaigns.