What is the benefit of targeting long term keywords?

Targeting long term keywords is beneficial because they are less competitive and can help you achieve the number one spot on search engine results. Additionally, using these keywords supports building your authority and enhances your overall SEO ranking.

Full Explanation

Long term keywords, often known as long-tail keywords, typically face less competition compared to broader or shorter keywords. This lower competition increases your chances of ranking highly on search engine results pages (SERPs), potentially even reaching the coveted number one position. Achieving higher rankings not only drives more targeted traffic to your site but also contributes to establishing your expertise and authority within your niche. Over time, this authority helps improve your site’s overall SEO, leading to better visibility across a wider range of relevant searches.

Step-by-Step Breakdown

Lower competition: Since long term keywords target more specific search queries, they have fewer websites competing against them.
Higher ranking potential: Due to reduced competition, it is easier to reach top positions on search results pages via long term keywords.
Authority building: Consistently ranking for these keywords establishes your site as a reliable and relevant source within its field.
Improved overall SEO: The increased authority and targeted traffic from long term keywords cumulatively enhance your entire SEO ranking.

Real Examples

While specific examples are not provided here, the concept is clear: targeting specific, less competitive keywords allows your content to rank higher and build authority more effectively than trying to compete on broad, highly competitive terms.

Common Mistakes

A common mistake is ignoring long term keywords and focusing only on highly competitive, broad keywords. This approach often results in lower rankings and missed opportunities to build authority. Another mistake might be attempting to rank for too many unrelated keywords at once, which can dilute your SEO efforts.

FAQs

Q: Are long term keywords always better than short keywords?
A: Long term keywords are less competitive and can help with ranking and authority, but choosing the right balance between long term and broader keywords is important.

Q: How do long term keywords build authority?
A: By helping your site rank consistently for specific queries, they demonstrate relevance and expertise in your field, which builds authority over time.

Key Takeaways

Long term keywords have less competition, making it easier to rank highly.
Ranking for these keywords can help you reach the number one spot on search engine results.
They contribute to building your site’s authority in your niche.
Using long term keywords improves your overall SEO ranking over time.