How can I get my Google Ads on GMB?

Short Answer: The best way to get your Google Ads to appear on your Google My Business (GMB) profile is by using Performance Max campaigns. While you can’t control the exact placement of these ads, linking your Google Business profile to the same Google Ads account often helps Google direct ads through platforms like Google Maps, increasing the chances of appearing on GMB.

Full Explanation

Performance Max campaigns are designed to optimize ad placements across multiple Google channels automatically. This means you cannot specifically choose where your ads will be shown, including on GMB. However, if your Google Business profile is connected to the same account you use for Google Ads, Google tends to leverage this alignment to funnel your ads through relevant platforms like Google Maps. This approach aims to drive more conversions by showcasing ads in places where users are likely searching for local businesses.

Step-by-Step Breakdown

Link your Google Business profile with your Google Ads account by ensuring both are under the same Google account.
Create a Performance Max campaign within Google Ads, focusing on your desired goals, such as conversions.
Launch the campaign and allow Google’s automated system to distribute your ads across various Google properties.
While you can’t manually select GMB placement, monitor your campaign’s performance to see if ads appear on Google Maps or other local platforms connected to GMB.

Real Examples

Although you don’t have direct control over ad placement in Performance Max campaigns, many advertisers notice their ads showing up on Google Maps and GMB profiles when their business profile is linked with the ads account. This indirect placement often helps generate more local leads and conversions because Google strategically places ads where users look for nearby businesses.

Common Mistakes

Not linking Google Business Profile and Google Ads accounts: Failing to connect these accounts can reduce the chances that Google will show your ads on your GMB profile or related platforms.
Expecting manual control over placements: With Performance Max campaigns, Google controls where ads appear, so trying to direct them manually is not possible.
Overlooking account consistency: Using different accounts for Google Ads and GMB can lead to missed opportunities for localized ad placements.

FAQs

Q: Can I choose exactly where my Google Ads appear on Google My Business?
A: No, placement is controlled by Google when using Performance Max campaigns.

Q: Will linking my Google Business profile guarantee ads on GMB?
A: While it doesn’t guarantee placement, linking increases the likelihood that Google will show your ads on Google Maps and related areas.

Q: Are Performance Max campaigns the only way to get ads on GMB?
A: Based on current processes, Performance Max campaigns are the primary method for Google Ads to appear connected to your GMB profile.

Key Takeaways

Performance Max campaigns are the best way to have your Google Ads appear on Google My Business.
You cannot control the placement of these ads; Google’s algorithms decide where ads show.
Linking your Google Business profile and Google Ads account increases the chances of ads being funneled through platforms like Google Maps.
This alignment helps drive conversions by showing your ads in local, relevant search contexts.