How do I set up scheduling for my Google Ads campaign?

Short Answer: You can set up scheduling for your Google Ads campaign by selecting specific days and times during which you want your ads to run. For instance, you could choose to have your ads appear only Monday through Friday from 9 am to 7 pm.

Full Explanation

Setting up scheduling for a Google Ads campaign allows you to control when your advertisements are shown to your target audience. By choosing particular days and hours, you can ensure your ads run only during times that are most relevant or convenient for your business needs. This precise control means you can avoid displaying ads during periods when your audience is less likely to engage, which can help optimize your campaign’s performance.

Step-by-Step Breakdown

Access your Google Ads campaign settings.
Locate the ad scheduling option within the campaign setup.
Select the specific days of the week you want your ads to run, such as Monday to Friday.
Choose the time range when your ads should be active—for example, from 9 am to 7 pm.
Save your scheduling preferences to apply the changes.

Real Examples

For example, if your business primarily operates or receives customers during weekdays, you can schedule your ads to run only Monday through Friday. Within these days, you might want your ads to display during working hours, say from 9 am until 7 pm, to effectively target potential clients when they’re most likely to be engaged.

Common Mistakes

Not specifying ad scheduling and running ads continuously, which might lead to wasted budget during low engagement periods.
Choosing overly broad scheduling that doesn’t align with peak business hours or customer activity.
Forgetting to save the scheduling settings after selection, causing the changes to not take effect.

FAQs

Can I schedule my ads for specific days only?: Yes, you can select specific days of the week, such as Monday through Friday, for your ads to run.
Is it possible to set specific time ranges for ads on scheduled days?: Yes, you can define precise times during the selected days when your ads should appear, like from 9 am to 7 pm.

Key Takeaways

Scheduling your Google Ads campaign controls which days and times your ads run.
This feature helps target your audience more efficiently by focusing ad delivery during optimal periods.
Setting schedules like Monday to Friday, 9 am to 7 pm, is a common approach to align ads with business hours.