How Should I Structure the Landing Pages on My Website?

Short Answer: You should structure your landing pages like a tree. Start with broad areas on your website, then link from those areas to specific landing pages. From each landing page, provide links to the different services available within the city or location you are targeting.

Full Explanation

Structuring landing pages like a tree means organizing your website hierarchy in a clear and logical manner. The top-level of this tree consists of different broad areas or categories related to your business or website content. Each of these areas leads to its own landing page that focuses specifically on that category. From these landing pages, you can link further down to detailed listings or pages that showcase individual services available within the city or local area you want to target.

Step-by-Step Breakdown

Identify Broad Areas: Divide your website content into main sections or areas. These act as the main branches or nodes of your tree.
Create Landing Pages for Each Area: For every broad area, develop a dedicated landing page that provides an overview or introduction to that area.
Link to Specific Services: From each landing page, include links to more granular pages that describe different services available in specific locations, such as inside the city.
Maintain Clear Navigation: Keep the linking structure consistent and easy to follow so that users and search engines can understand the hierarchy quickly.

Real Examples

Imagine your website has areas such as “Home Services,” “Health & Wellness,” or “Education.” Under each area, you create landing pages like “Home Services in YourCity.” Within this landing page, you then link to separate service pages like “Plumbing,” “Electrical Work,” or “Landscaping,” all available inside the city. This creates a seamless tree structure guiding visitors and search engines down from broad to specific topics.

Common Mistakes

Not Using a Clear Hierarchy: Jumping straight to service pages without broad landing pages can confuse users and reduce SEO effectiveness.
Overloading Landing Pages: Including too many unrelated services or links on a single landing page dilutes its focus and authority.
Weak or Missing Links: Failing to properly link between areas, landing pages, and services breaks the tree structure and hampers navigation.

FAQs

Why organize landing pages like a tree?: This structure helps users find information easily and helps search engines understand your website hierarchy.
Can I have multiple landing pages for one area?: It’s best to have one focused landing page per broad area to maintain clarity and SEO strength.
Should service pages link back to landing pages?: Yes, good navigation includes reciprocal links to allow users to move up and down the website tree.

Key Takeaways

Think of your website structure as a tree with broad areas branching into more specific landing pages.
Use landing pages to serve as hubs linking to detailed service pages specific to your city or location.
Clear and logical linking improves user experience and search engine optimization.