What should you include in the tags of a video for SEO purposes?

The short answer is that you should include some of the main keywords you are targeting in the tags of your video, such as phrases like ‘air duct cleaning Chicago’ or ‘air duct cleaning near me Chicago’. Additionally, including relevant keywords related to the video content can help improve SEO.

Full Explanation

When optimizing a video for SEO, the tags section plays an important role in helping search engines understand the video’s content and relevance. Including your primary keywords in the tags signals what the video is about, guiding platforms to display your video in related search results. For example, if your video is about air duct cleaning services in Chicago, including specific keywords like “air duct cleaning Chicago” ensures your video is aligned with popular search terms.

Beyond the main keywords, it is also beneficial to incorporate relevant keywords that are reflective of the video’s content. These keywords should closely relate to the topics discussed or demonstrated within the video, further clarifying its context to search engines.

Step-by-Step Breakdown

1. Identify primary keywords: Determine the main phrases you want your video to rank for, such as location-based service keywords.
2. Include targeted keywords in tags: Add these keywords exactly or in close variations to the video’s tag section.
3. Add relevant secondary keywords: Include additional tags that reflect the content of the video, supporting the primary keywords.
4. Review and update: Periodically reassess your tags to ensure they remain aligned with current search trends related to your content.

Real Examples

If your video is about air duct cleaning services offered in the Chicago area, good tag choices would include specific search terms like “air duct cleaning Chicago” and “air duct cleaning near me Chicago”. These tags directly correspond with what potential customers might type when looking for these services. Moreover, adding keywords closely connected to what is shown or explained in the video will enhance discoverability.

Common Mistakes

• Using irrelevant tags: Including tags that are unrelated to the video’s actual content can confuse search engines and reduce SEO effectiveness.
• Ignoring location-based keywords: For local services, failing to include location-specific tags can limit visibility to the right audience.
• Overstuffing tags: Adding too many keywords or repetitive tags without focus can dilute the SEO value.

FAQs

Q: Should tags be the exact keywords I want to rank for?
Yes, including exact or very close keyword phrases that you want to target helps search engines associate your video with those searches.

Q: Can I use long-tail keywords as tags?
Including descriptive, relevant keywords based on the video’s content is beneficial, so long-tail keywords related to your main topics are also appropriate.

Key Takeaways

• Include your main targeted keywords in the video tags to target specific search queries.
• Add relevant keywords that accurately reflect the video’s content to enhance discoverability.
• Focus on using location-based keywords if your video targets a specific geographic area.
• Avoid irrelevant or excessive tagging to maintain SEO effectiveness.