What Do You Do When You Max Out the Option of a Location?

Short Answer: When you reach the limit of a location in your marketing efforts, the best approach is to duplicate the successful campaign and switch to a new location. For instance, if you’ve maxed out Houston, simply duplicate the campaign and change the location to San Antonio. Remember to also update and duplicate the landing page since you already know your landing pages are effective.

Full Explanation

Maxing out a location means you have exhausted the potential audience or resources within a specific geographic area for your campaign. Instead of trying to push further within the same location, a more efficient strategy is to replicate your winning campaign for a new location. This not only saves time but also leverages the proven success of your existing campaign setup. However, for the switch to work seamlessly, the landing page must be changed and replicated to match the new location’s context. By doing this, you maintain the qualities that made your original campaign successful while adapting it to a fresh market.

Step-by-Step Breakdown

Identify when a location is maxed out, meaning no further growth or engagement is possible.
Duplicate the successful campaign that you’ve run in the maxed-out location.
Change the campaign’s target location to a new area where you want to expand, such as moving from Houston to San Antonio.
Create a new landing page tailored for the new location by duplicating the existing landing page that has proven to perform well.
Launch the duplicated campaign with the updated location and the new landing page to maximize the chances of success.

Real Examples

For example, if your marketing campaign in Houston has reached its capacity, you would duplicate that campaign and update the location to San Antonio. Along with this, you replicate the Houston landing page and adjust it to fit San Antonio specifics. Because you know your landing pages work well, this approach minimizes risk and streamlines expansion to the new location.

Common Mistakes

Failing to update the landing page when switching locations, which can reduce conversion rates.
Continuing to push beyond the maxed-out location instead of moving to a new one, leading to diminishing returns.
Not duplicating the campaign properly, which can cause tracking and performance issues.

FAQs

Why should I duplicate the campaign instead of creating a new one?: Duplicating leverages the successful structure and settings of your original campaign, saving time and improving the likelihood of success in the new location.
Is it necessary to change the landing page when switching locations?: Yes. The landing page needs to be tailored to the new location for relevance and better conversion rates, even if it’s duplicated from a proven page.

Key Takeaways

Maxing out a location signals the right time to expand geographically.
Duplicating successful campaigns and landing pages ensures a smoother and more effective transition.
Always update the location settings and landing page for each new market.