Should I Create a New Landing Page for Every Service I Offer?

Short Answer: You don’t necessarily need to create a new landing page for every service you offer. Use your judgment to decide if a particular service is searched for frequently enough—more than once a year—to justify having its own dedicated landing page.

Full Explanation

Whether or not to create a separate landing page for each service depends on how often the service is searched for and how much value having a dedicated page can add. If a service is rarely searched or only comes up once a year, a separate page might not be necessary. Instead, it could be sufficient to include that service on a general page. On the other hand, if a service is likely to be searched multiple times annually, having a dedicated landing page will help your site rank better and attract more targeted visitors.

Step-by-Step Breakdown

1. Evaluate each service you offer.
2. Consider whether it will generate more than one search or inquiry each year.
3. If a service is frequently searched, create a dedicated landing page to optimize for those searches.
4. If a service is rarely searched, include it within a more general services page.
5. Use this judgment-based approach to manage your website structure efficiently while enhancing SEO.

Real Examples

Since this decision is based on the frequency of searches for each service, think about whether a service will appear in user queries more than once a year. For instance, if a certain service has recurrent demand, that service might benefit from its own landing page to capture that interest. Conversely, less common offerings might simply be listed on a broader page without creating extra pages.

Common Mistakes

• Creating landing pages for every single service without considering search frequency, which can result in unnecessary content and dilute SEO efforts.
• Failing to create dedicated pages for frequently searched services, missing opportunities to attract targeted traffic.
• Not evaluating the potential search volume regularly to adjust landing pages according to evolving demand.

FAQs

Q: Is it bad to have too many landing pages?
A: Having too many unnecessary landing pages can complicate your site and hurt SEO if the pages don’t attract significant search interest.

Q: How do I know if a service is searched more than once a year?
A: Monitor your search analytics or use your business experience to estimate if the service has consistent interest.

Q: Can I combine multiple low-search services on one landing page?
A: Yes, combining less frequently searched services on a single page is a good way to keep your website organized and efficient.

Key Takeaways

• Don’t automatically create a landing page for every service; assess the relevance based on search frequency.
• Focus landing page creation on services likely to generate multiple searches or inquiries annually.
• Use a thoughtful approach to balance website content and SEO performance effectively.