Why Do We Need to Remove Irrelevant Keywords?

The short answer is that removing irrelevant keywords helps you focus your efforts by narrowing down to just one to three keywords per ad group. This way, you avoid managing too many keyword variants and can cover every service within a specific ad group effectively. If you have a different service, you create another separate ad group for it.

Full Explanation

When you include too many keywords, you end up dealing with multiple variants that can dilute your focus and reduce the effectiveness of your campaigns. By removing irrelevant keywords, you narrow down your keyword list to a manageable number—ideally one to three keywords as phrase matches. This approach ensures that each ad group is dedicated to covering every aspect of one specific service comprehensively. Rather than mixing unrelated keywords in a single ad group, keeping them focused allows for clearer targeting and better results. For any other distinct services, rather than layering them in the same group, it’s more efficient to create separate ad groups tailored to those services.

Step-by-Step Breakdown

1. Identify all the keywords currently associated with your campaigns.
2. Remove those that do not closely align with the specific service or intent of the ad group.
3. Limit your list to a maximum of three keywords per ad group, focusing on phrase matches.
4. Ensure that the keywords within each ad group comprehensively cover the intended service.
5. For any different service you offer, set up a new ad group with its own focused keywords.

Real Examples

If an ad group is focused on a particular service, such as offering a specific type of digital marketing, you would include just up to three closely related phrase match keywords that cover all aspects of that service. Should you offer another service, like website design, you would not mix those keywords into the same ad group. Instead, you would create a new ad group dedicated to website design keywords only.

Common Mistakes

• Including too many keywords in a single ad group, leading to diluted focus.
• Trying to cover multiple unrelated services with one set of keywords in a single ad group.
• Not organizing keywords by service, which complicates management and reduces campaign effectiveness.

FAQs

Q: How many keywords should be in one ad group?
Ideally, one to three keywords in a phrase match per ad group.

Q: What happens if I include too many keywords?
You will have many variants to manage, which can dilute the focus and effectiveness of your campaign.

Q: Should different services share the same ad group?
No, each service should have its own dedicated ad group with focused keywords.

Key Takeaways

• Removing irrelevant keywords sharpens your marketing focus.
• Limit to a maximum of three phrase-match keywords per ad group.
• Each ad group should fully cover one specific service.
• Create separate ad groups for different services to maintain clarity and effectiveness.