Why should ‘carpet washing service’ be in a different ad group?

Short Answer: The term ‘carpet washing service’ should be separated into a different ad group because the ads targeting it often use the phrase ‘carpet cleaning’. If someone searches specifically for ‘carpet washing’, the ad mentioning ‘carpet cleaning’ may not closely match their search intent, reducing the effectiveness of the ad.

Full Explanation

When creating ads, relevance between the search terms users enter and the words used in the ad is crucial. If a user searches for ‘carpet washing service’, but the ad only mentions ‘carpet cleaning’, the ad might seem unrelated. This mismatch can lower the ad’s performance because search engines prioritize ads that directly match the searcher’s query. Therefore, grouping ‘carpet washing service’ into its own ad group allows for tailored ads that specifically use ‘carpet washing’, ensuring higher relevancy and better engagement.

Step-by-Step Breakdown

Identify the keyword or phrase users are searching for, such as ‘carpet washing service’.
Review the language used in your current ads, noting if they say ‘carpet cleaning’ instead.
Recognize that a mismatch between the ad language and the user’s search can cause low relevance.
Create a separate ad group specifically for ‘carpet washing service’.
Craft ads within this new ad group that include the exact phrase ‘carpet washing’, aligning closely with the search intent.

Real Examples

If your primary ad group targets ‘carpet cleaning‘ and your ad says “Expert Carpet Cleaning Services,” a user searching “carpet washing services near me” might not see this as relevant and could ignore it. By splitting ‘carpet washing service’ into its own ad group, you can create ads that say “Trusted Carpet Washing Services” making your ads directly answer the user’s search.

Common Mistakes

Grouping all carpet-related keywords together regardless of wording differences.
Using ads that only mention “carpet cleaning” for queries that specifically include “carpet washing.”
Not tailoring ad copy to reflect the specific terms users search for, resulting in lower click-through rates.

FAQs

Q: Can I use the same ad copy for ‘carpet cleaning’ and ‘carpet washing’ keywords?
A: It’s better not to because the phrasing does not match exactly, which can reduce ad relevance.

Q: Will separating keywords into different ad groups improve my ad performance?
A: Yes, by improving the relevancy between the ad copy and search terms, you can increase click-through rates and engagement.

Key Takeaways

Ad relevance is key for successful advertising campaigns.
Keywords like ‘carpet washing service’ should have their own ad group if the ad text differs, such as using ‘carpet cleaning’.
Creating separate ad groups allows ads to closely match user search terms, improving effectiveness.