How Can I See Which Keywords Converted for Me?

The short answer is that you can find out which keywords converted by navigating to the ‘Insights and Reports’ section, then selecting ‘Search Terms’, and finally filtering the results by clicks.

Full Explanation

To understand which keywords brought successful conversions, it’s crucial to analyze the data related to search terms and user interactions. By accessing the ‘Insights and Reports’ area, you gain access to detailed information about the search terms that brought visitors to your site. From there, filtering by clicks allows you to zero in on the keywords that actually led people to click through, which is a good indicator of potential conversion.

Step-by-Step Breakdown

Navigate to the ‘Insights and Reports’ section of your tool or platform.
Within that area, select the tab or option labeled ‘Search Terms’.
Apply a filter that sorts or displays data based on clicks.
Review the list of keywords that have received clicks, as these represent the terms that are likely driving conversions.

Real Examples

As an example, if you want to know which specific search queries led users to engage with your website, you go into ‘Insights and Reports’, select ‘Search Terms’, and filter the list by clicks. This lets you see which keywords users are clicking on, highlighting the terms that are effectively converting.

Common Mistakes

Not filtering by clicks: Without filtering, you may see a broad list of keywords that did not generate engagement.
Missing the ‘Search Terms’ section: Looking elsewhere may cause confusion or show incomplete data.
Ignoring the ‘Insights and Reports’ area: This is the designated place for tracking keyword performance and conversions.

FAQs

Q: Can I see conversions directly from the keywords?
Seeing clicks on keywords is a strong indicator of conversion potential since it shows user engagement with those terms.

Q: Is filtering by clicks necessary?
Yes, filtering by clicks helps to identify which keywords actually attracted users to your site.

Key Takeaways

Use the ‘Insights and Reports’ section to access keyword data.
Select ‘Search Terms’ to focus on the actual queries users searched.
Filter the results by clicks to pinpoint which keywords led to engagement and likely conversions.