How Do I Set Up a Description for My Ad?

The short answer is to start by entering ‘Looking for’ and then deleting it. Next, add a dynamic keyword insertion like ‘Looking for {Keyword Insertion:Default Service}’, for example, ‘Looking for {Garage Door Opener Near Me}?’. Follow this with a phrase about your business including a location insertion such as ‘We are the number one garage door company in {Location Insertion:Default Text}’. Make sure your text fits within character limits by adjusting it if necessary and always finish your ad description with a call to action like ‘Call Now’.

Full Explanation

Setting up an effective ad description involves using dynamic text insertions and crafting a clear message. You begin by placing the phrase ‘Looking for’ to frame your offer but then delete it as part of the setup process. After that, insert a keyword phrase using the keyword insertion feature, which helps the ad stay relevant to what people are searching for—for example, ‘Looking for {Garage Door Opener Near Me}’. Adding a question mark immediately after the keyword without a space creates engagement.

Your ad should then include a concise statement about your business. This often includes location information using a location insertion tag like ‘{Location Insertion:Default Text}’, which personalizes the ad for the viewer’s area. Keep in mind the character limits for ad descriptions, so adjust the wording to ensure it fits while maintaining clarity.

Finally, every ad should end with a clear call to action to encourage the audience to take the next step, such as ‘Call Now’. This helps guide potential customers toward contacting your business immediately.

Step-by-Step Breakdown

Begin by entering the phrase ‘Looking for’ in the ad description field, then delete it to prepare for dynamic insertion.
Add the phrase ‘Looking for {Keyword Insertion:Default Service}’, which dynamically changes based on the search term, e.g., ‘Looking for {Garage Door Opener Near Me}’.
Place a question mark directly after the closing bracket of the keyword insertion without any space (e.g., …Near Me}?).
Include a short business description that incorporates location information with the {Location Insertion:Default Text} tag.
Review the final text to make sure it fits within the ad’s character limits. Adjust wording as needed to stay concise yet effective.
Conclude with a strong call to action such as ‘Call Now’ to motivate potential customers.

Real Examples

An example ad description following this setup might be: “Looking for {Garage Door Opener Near Me}? We are the number one garage door company in {Location Insertion:Default Text}. Call Now.” This combines keyword targeting, location personalization, and a prompt to act.

Common Mistakes

Failing to delete the initial ‘Looking for’ after typing it, causing redundancy in the ad.
Forgetting to add the question mark immediately after the keyword insertion, which can affect the tone and clarity.
Ignoring character limits by crafting a description that is too long, which results in truncated or ineffective ads.
Not including a call to action, missing the opportunity to guide the viewer toward contacting the business.

FAQs

Why do I need to delete ‘Looking for’ after typing it?: This step prepares the space for dynamic keyword insertion, preventing repetitive or awkward phrasing.
What does {Keyword Insertion:Default Service} do in my ad?: It dynamically changes the inserted text based on the search terms, ensuring ads stay relevant to users’ queries.
Can I add spaces before the question mark after the keyword insertion?: No, the question mark should be added immediately after the closing bracket without a space to maintain proper formatting.
How important is including a call to action?: Including a call to action is crucial as it directs potential customers towards making contact or taking the desired action.

Key Takeaways

Use keyword and location insertions to personalize and target your ad effectively.
Maintain clear formatting by adding punctuation correctly and deleting placeholder text.
Adjust your description length to fit character limits while keeping the message strong.
Always end with a compelling call to action to maximize engagement.