How Much Weight Does Google Give to Our Website Speed Loading?

Short Answer: Website speed loading plays a significant role in Google’s evaluation, especially on mobile devices. A low speed score can prevent your ads from showing on mobile, so aiming for a landing page speed score of 7 or 8 out of 10 is highly recommended. Working closely with your web developer to improve this score can make a meaningful difference in your online presence.

Full Explanation

Website speed loading involves numerous factors that affect how quickly your site loads for users. Among these factors, Google places considerable emphasis on the speed at which your pages load, particularly on mobile devices. If your mobile speed or landing page speed is low, Google may sometimes choose not to display your ad at all on mobile platforms. This demonstrates that speed matters considerably more for mobile users than desktop users in Google’s ranking and ad display decisions.

Step-by-Step Breakdown

Evaluate Mobile Speed: The loading speed on mobile devices must be assessed carefully since this is where Google gives more weight.
Check Landing Page Speed Score: A key indicator to monitor is your landing page speed score. It is advisable to have this score between seven and eight out of ten.
Engage Your Web Developer: If your landing page speed score is low, collaborating with your web developer to address performance issues is crucial.
Continuous Monitoring: Regularly watch your scores and improve wherever possible to maintain visibility and ad display on mobile devices.

Real Examples

Consider a scenario where a website has a poor mobile speed. Google’s system might refrain from showing ads on mobile browsers for that site, reducing traffic and potential conversions. Conversely, a site with a solid landing page speed score around 7 or 8 is more likely to be favored, ensuring ads run smoothly and users experience faster access.

Common Mistakes

Ignoring mobile speed optimization by focusing solely on desktop performance.
Neglecting to check landing page speed scores regularly.
Failing to involve web developers promptly when speed issues are detected.
Assuming high desktop speed suffices for good Google ranking and ad display.

FAQs

Q: Does website speed impact ads on desktop?
While it matters, Google weighs mobile speed more heavily when deciding ad visibility.

Q: What landing page speed score should I aim for?
A score between seven and eight out of ten is generally recommended.

Q: Who should I approach to improve my site speed?
Your web developer should be contacted to make necessary improvements.

Key Takeaways

Google prioritizes mobile website speed over desktop speed when it comes to ad display and ranking.
A low landing page speed score can prevent your ads from showing on mobile devices.
Maintaining a landing page score between seven and eight out of ten is advisable.
Collaboration with your web developer is essential to address speed issues efficiently.