What Should I Consider When Opening New Locations for My Business?

When opening new locations for your business, it is important to incorporate the city name along with your company name and ensure your linked webpage is rich in keywords and contextual keywords. This strategy helps boost your Google My Business (GMB) listing’s visibility by effectively catching relevant search terms.

Full Explanation

To maximize the impact of opening new business locations, you should add the city name and the company name to your listings or references. This clear identification ties the location to the specific geographical area, improving local search relevance. Furthermore, the webpage linked to your new GMB profile should contain a strong presence of keywords, including variations of your main keywords as well as contextual keywords. Contextual keywords add depth to your content, providing search engines with more relevant information and improving the likelihood of ranking higher for diverse search queries.

Step-by-Step Breakdown

Add City and Company Name: Make sure each new location includes the city name paired with your business name. This clarifies the location and enhances local search results.
Optimize the Linked Webpage: The webpage connected to your Google My Business profile should be filled with keywords related to your business.
Use Contextual Keywords: Include keywords that add context around your main keywords to widen the scope of search terms your page can rank for.
Employ Keyword Variations: Use different variations of your main keywords to help your GMB profile capture a broader range of search queries.

Real Examples

For example, if your business is named “Fresh Bakery” and you are opening a location in Seattle, your new GMB listing should clearly state “Fresh Bakery Seattle”. The webpage you link to should also feature keywords such as “fresh bakery Seattle,” “local bakery Seattle,” and variations or contextual terms related to fresh bakery products in Seattle to help improve search visibility.

Common Mistakes

Not including the city name with the company name, which can reduce local search effectiveness.
Linking to webpages with poor keyword optimization, which diminishes the visibility of your GMB listing.
Failing to include keyword variations and contextual keywords, limiting the ability of your listing to catch diverse but relevant search phrases.

FAQs

Why should I add the city name with my company name? Including the city name helps connect your business location to local search queries, improving your visibility in local searches.
What are contextual keywords? Contextual keywords are terms related to your main keywords that add additional context and variety, helping your page rank for a wider range of relevant searches.
How do keyword variations help my business? Using different versions of your main keywords allows your GMB listing to catch more keyword combinations that customers may use when searching.

Key Takeaways

Always include both the city name and company name when setting up new business locations.
Ensure your webpage linked to GMB is keyword-rich with both main and contextual keywords.
Use variations of your main keywords to maximize search visibility across different search queries.
This combined approach effectively boosts your GMB profile’s ability to attract and capture relevant local searches.