Should I Keep My Campaign More Broad or Specific?

Short Answer: It’s best to keep your campaign focused on a specific city and then create different ad groups under that campaign to target various services within your business.

Full Explanation

Rather than separating your marketing efforts into multiple broad campaigns, concentrating on a single campaign that represents one city helps you stay focused. This approach allows you to organize your advertising more effectively. Within that city-specific campaign, different ad groups can be used to pinpoint the individual services your business offers. This structure ensures clarity and relevance in targeting, which can improve overall campaign performance.

Step-by-Step Breakdown

Create one campaign dedicated to a specific city where your business operates.
Within that city-focused campaign, set up multiple ad groups.
Assign each ad group to target a distinct service provided by your business.
Manage and optimize these ad groups independently to better address the unique aspects of each service.

Real Examples

Although no explicit examples are provided, the key takeaway is organizing campaigns by city and ad groups by service. This method clearly shows how to leverage your campaign and ad group structures for effective targeting.

Common Mistakes

Separating campaigns too broadly without focusing on a specific geographic location.
Failing to use ad groups to differentiate between services, which can lead to unfocused campaigns.

FAQs

Why focus on one city per campaign?: Focusing on one city per campaign makes your targeting clearer and simpler to manage, allowing you to tailor your ads precisely to that location.
How should I organize ad groups within the campaign?: Use ad groups to target different services your business offers. This setup allows for more precise messaging and budget allocation.

Key Takeaways

Keep campaigns focused on one city for better targeting.
Use multiple ad groups within each campaign to differentiate between your services.
A structured campaign and ad group setup enhances management and effectiveness of your advertising.