How Can I Create an Audience of People Who Have Visited My Website?

The short answer is that you can create an audience of people who have visited your website by using Facebook Audiences. Simply go to the ‘Create Audience’ section and select ‘People who visited website’ to set up this specific group.

Full Explanation

Creating an audience of visitors to your website is performed within Facebook’s Audience creation tool. This audience comprises users who have previously browsed your site. By selecting the right options, you are able to target these individuals specifically for advertising or marketing campaigns.

Step-by-Step Breakdown

Navigate to the Facebook Audiences section.
Click on ‘Create Audience’.
Choose the option titled ‘People who visited website’.
Finalize the setup to build your custom audience based on visitors to your site.

Real Examples

Using this audience setup, marketers can focus campaigns on users who have shown interest in their content by visiting the website. This targeted approach helps in re-engaging visitors effectively.

Common Mistakes

Failing to select the correct audience type under ‘Create Audience’.
Not completing the audience creation process after choosing ‘People who visited website’.
Overlooking the importance of audience specificity when targeting users.

FAQs

Q: Where can I find the ‘Create Audience’ option?
A: It is available within the Facebook Audiences section.

Q: What should I select to include website visitors?
A: Choose ‘People who visited website’ when creating the audience.

Key Takeaways

Facebook Audiences allow you to build groups based on website visits.
Selecting ‘People who visited website’ directly targets past visitors.
Following the intended steps ensures successful creation of this audience.