What do you want to check in your Google Ads campaign?

To successfully manage your Google Ads campaign, you need to verify several essential elements. These include ensuring your negative keywords are set up correctly, confirming accurate reporting from CallRail, verifying leads generated from forms and calls, and confirming that your overall campaign setup is correct.

Full Explanation

When managing a Google Ads campaign, checking key components is critical for effective performance and accurate tracking. One of the first things to focus on is whether you’re using negative keywords correctly. Negative keywords are crucial as they prevent your ads from showing up in irrelevant searches, helping to save budget and improve targeting. Without this check, your ads might appear to audiences that are unlikely to convert.

Next, it’s important to ensure that CallRail, or any call tracking software you are using, is reporting data accurately. Proper reporting is vital to understand how many calls are coming directly from your ads, which indicates campaign effectiveness.

In addition to calls, you should also verify that lead submissions from forms tied to your campaign are being tracked correctly. This gives you insight into how many potential customers are reaching out through your websites or landing pages after engaging with your ads.

Finally, review your overall campaign setup to confirm that everything is configured properly—from ad targeting and budgeting to tracking mechanisms—to ensure your campaign runs smoothly and yields reliable data for future decision-making.

Step-by-Step Breakdown

1. Check Negative Keywords: Review your list to ensure that irrelevant keywords are excluded, so your ads avoid unwanted impressions and clicks.
2. Verify CallRail Reporting: Confirm that call data linked to your ads correctly reflects the number and quality of calls coming through your campaign.
3. Assess Leads from Forms and Calls: Ensure that submitted forms and inbound calls are properly tracked in your system, capturing all potential conversions.
4. Confirm Campaign Setup: Double-check that all settings, tracking tools, and configurations are accurate to avoid misleading metrics and inefficient spending.

Real Examples

For instance, if your negative keywords are not set up properly, you might find your ads appearing for search terms unrelated to your products or services, wasting your budget. Similarly, if CallRail is misreporting, you could be underestimating or overestimating the number of calls driven by your campaign, leading to poor decision-making. Accurate tracking of leads from both calls and forms ensures you understand which channels drive real customer interest. These checks combined ensure that your campaign setup is optimized for performance and insightful analysis.

Common Mistakes

• Neglecting to regularly review and update negative keywords, causing ads to show on irrelevant searches.
• Relying on call tracking data without verifying its accuracy, which can skew performance insights.
• Overlooking the tracking of form leads, missing out on important conversion data.
• Failing to audit campaign setup, resulting in misconfigured ads or incorrect data capture.

FAQs

Why are negative keywords important?

They prevent your ads from being triggered by irrelevant searches, saving budget and improving ad relevance.

How can I confirm that CallRail is reporting correctly?

Regularly review the call data to ensure the numbers align with your expectations and call volumes, and check integration with Google Ads is functioning well.

Should I track leads from both calls and forms?

Yes, tracking both provides a complete view of how your campaign generates potential customers.

What aspects of campaign setup should I verify?

Review targeting, keywords, bidding, ad copy, and tracking configurations to ensure everything is correctly implemented.

Key Takeaways

• Proper use of negative keywords protects your budget and improves targeting.
• Accurate CallRail reporting is essential for understanding call-driven conversions.
• Tracking both form leads and calls provides a full picture of lead generation.
• Regularly checking your campaign setup prevents costly errors and misreporting.
• Consistent monitoring enables better decision-making and campaign optimization.