What Is the Next Step After Setting Up the Conversion Action?

After setting up the conversion action in Google Ads, the next crucial step involves a manual setup on your website. This means creating a dedicated ‘thank you’ page that confirms the user’s action and completes the conversion process.

Full Explanation

Once you have established a conversion action in your Google Ads account, it is important to ensure that your website reflects this setup by creating a page that visitors land on after completing an important action—typically a form submission or a contact request. This page, often titled ‘thank you’, acknowledges the conversion by displaying a message to the visitor. This confirmation page serves not only to reassure your visitors but also to serve as a tracking endpoint for Google Ads to properly register the conversion event.

Step-by-Step Breakdown

Create a New Page: Go to your website and add a new page named ‘thank you’.
Edit Page Content: Use Element Mentor, your text editor tool, to add simple text such as “Thank you for contacting us, our team will contact you shortly.” This message confirms to the visitor that their action was successful.
Publish the Page: Make sure to publish the page so it is live and accessible on your site.
Return to Google Ads: After publishing the page on your website, revisit your Google Ads account to complete the setup and ensure everything is linked correctly for accurate conversion tracking.

Real Examples

A typical real-life example would be after a user fills out a contact form on your website and is redirected to a page reading “Thank you for contacting us, our team will contact you shortly.” This page not only confirms the form submission but also triggers the conversion tracking setup in Google Ads.

Common Mistakes

Not creating or publishing the thank you page after setting up the conversion action, which can lead to inaccurate conversion tracking.
Failing to edit the thank you page with an appropriate message, which may confuse visitors or reduce their trust.
Forgetting to return to Google Ads after publishing the page to finalize the conversion setup.

FAQs

Why do I need a ‘thank you’ page?: The ‘thank you’ page confirms to users that their action was successful and allows Google Ads to track conversions accurately.
What should I put on the ‘thank you’ page?: A simple message like “Thank you for contacting us, our team will contact you shortly” is effective and clear.
Do I need to tell Google Ads once the page is published?: Yes, after publishing the page, you should return to Google Ads to ensure your conversion tracking is correctly set up.

Key Takeaways

Creating and publishing a dedicated ‘thank you’ page is essential after setting up your conversion action.
This page should include a clear message that acknowledges the visitor’s action.
Completing these steps enables Google Ads to accurately track conversions, improving the effectiveness of your campaigns.