Do We Have to Connect Google My Business (GMB) as Well?

Short Answer: You can add a secondary call number to your Google My Business listing if desired. However, if you find that leads either mention they contacted you through Google or they go straight to the number provided, it’s generally best to keep your GMB contact number as it currently is without adding extras.

Full Explanation

Google My Business (GMB), now often referred to as Google Business Profile, allows you to showcase important contact information to potential customers. While it is possible to add additional phone numbers, such as a secondary call number, this may not always be necessary or beneficial.

When leads specify that they found you either directly via Google or by calling the number listed there, this indicates that the primary contact number is already fulfilling its purpose effectively. Adding more numbers might cause confusion or dilute where calls are directed.

Step-by-Step Breakdown

1. Review your current GMB listing: Look at the existing contact number you have listed.
2. Decide if a secondary number is needed: Consider if a backup or different call number is relevant for your business.
3. Evaluate lead feedback: Pay attention to where your leads say they found your contact number – through Google or directly from the listing.
4. Make a decision: If most leads come through the Google number or directly use it, it’s better to keep the GMB listing unchanged and avoid adding extra numbers.

Real Examples

If customers frequently mention they discovered your business via Google searches and called the number shown there, maintaining a clear, singular contact number is effective. Conversely, even if there is an option to add a secondary number, use it only if there is strong reason and you understand how leads respond to these contact points.

Common Mistakes

• Adding multiple phone numbers without purpose: This can confuse potential customers about how to reach you.
• Not monitoring lead source: Ignoring where your leads come from might cause unnecessary changes to your GMB contact information.
• Changing numbers too often: Frequent updates can disrupt the consistency important to maintain good SEO and lead trust.

FAQs

Q: Can I add more than one phone number to Google My Business?
Yes, you can add a secondary call number if you wish, but it should be done thoughtfully based on lead behavior.

Q: Will adding a secondary number increase leads from Google?
It may not necessarily increase leads. If your current number works well and leads come through it regularly, adding another number might not help.

Q: How can I tell if leads call the number on GMB?
By directly asking your leads how they found your contact, or by using call tracking services aligned with your Google listing.

Key Takeaways

• It’s possible to add a secondary phone number to Google My Business, but it’s not always necessary.
• Monitor where your leads say they found your business to guide your GMB phone number strategy.
• Keeping your GMB phone number clear and consistent helps avoid lead confusion and supports your local SEO performance.