Where Should the Contact Form Be on the Landing Page?

Short Answer: The contact form should be placed directly on the landing page itself, rather than on a separate page. Having the form on the same page encourages visitors to reach out easily and prevents a drop in the number of leads.

Full Explanation

When designing a landing page intended to generate leads, the placement of the contact form is crucial. If visitors are forced to navigate away to another page just to find the contact form, many will not complete the process. This extra step creates friction and can cause visitors to lose interest or become distracted, leading to fewer conversions. Placing the contact form directly on the landing page removes barriers and makes it easy and convenient for visitors to get in touch without any additional clicks.

Step-by-Step Breakdown

Design your landing page with a clear call-to-action. Make sure visitors know what to do next.
Include the contact form directly on this landing page. Avoid linking to a separate contact form page.
Ensure the form is visible and easy to locate. Position it so visitors can quickly find and fill it out without searching.
Streamline the process to minimize any barriers. The simpler it is, the more leads you’ll gather.

Real Examples

Websites that embed their contact form right on their main landing page often see better lead capture rates. When visitors do not have to click away or load a new page, they are more inclined to take immediate action. This direct approach helps maintain visitor interest and encourages prompt communication.

Common Mistakes

Placing the contact form on a separate page, causing visitors to abandon before reaching it.
Hiding the contact form too far down the landing page, making it difficult to find.
Complicating the path to contact by adding unnecessary navigation steps.

FAQs

Why shouldn’t the contact form be on a separate page?
The additional step required to navigate can deter visitors, leading to fewer submitted inquiries.

Does having the contact form on the landing page affect lead quality?
Placing the form on the landing page typically increases the quantity of leads by making contact simple and immediate.

Key Takeaways

The contact form belongs on the landing page itself to maximize lead capture.
Removing extra steps in the process helps prevent drop-off in leads.
Design your landing page so the form is highly visible and easy to reach.