What Should Be the Main Keyword for My Google Business Profile?

Your main keyword for your Google business profile should be local. This means including your specific location along with your service, such as using ‘Locksmith Orlando’ instead of just a generic term like ‘locksmith’. Using a local keyword helps target searches in your area more effectively than generic keywords alone.

Full Explanation

Choosing the main keyword for your Google business profile is crucial to attract local customers searching for your services. Instead of using broad, generic keywords such as “locksmith,” your focus should be on incorporating your city or region. This local keyword strategy ensures your business appears in search results when potential clients look for providers in their vicinity. Essentially, the generic keyword acts more as a secondary term that supports your primary, locality-specific keyword.

Step-by-Step Breakdown

Identify your service: Determine the core service your business offers.
Add your location: Combine your service term with your city or area name to create a local keyword.
Use this as your main keyword: Apply this local keyword in your Google business profile and related content.
Support with generic terms: Generic keywords like “locksmith” should be included but act as supporting or extended terms related to local searches.

Real Examples

For instance, if you are a locksmith operating in Orlando, your main keyword should be “Locksmith Orlando” or “Orlando locksmith.” These phrases directly connect your service with your location, making it easier for local customers to find you. Using only “locksmith” would be less targeted and may not attract traffic from your local area as effectively.

Common Mistakes

Using only generic keywords without location information, which can lead to lower visibility in local searches.
Not including the city or regional name in the keyword, limiting your reach to broader and less relevant search queries.
Failing to emphasize the local aspect in your Google Business Profile which reduces the chances of appearing in local search results.

FAQs

Q: Why is a local keyword better than a generic keyword?
A: Local keywords target customers in your specific area and improve your chances of appearing in relevant search results nearby.

Q: Can I use generic keywords at all?
A: Yes, generic keywords should be used as supporting terms but not as your main keyword focus.

Q: What if my business serves multiple locations?
A: You would create local keywords for each location to target those specific areas individually.

Key Takeaways

Your main keyword for your Google business profile must include your local area name combined with your service.
Local keywords help your business appear in search results relevant to your immediate geographic area.
Generic keywords are useful but should complement, not replace, local keyword targeting.