How Do I Make the Ads Work Only in Daytime?

The short answer is that to make ads work only during daytime hours, you need to create custom rules within your campaign settings to turn campaigns on and off at specific times. It is recommended to let your campaigns run for a week or two initially to gather enough data before making these adjustments for optimal performance.

Full Explanation

Before deciding to restrict ads to certain times of the day, it’s best to run your campaigns normally for at least one to two weeks. This approach allows you to gather meaningful analysis and insights on when your ads perform best. Once you have enough data, you can strategize to run your campaigns only during desired hours, such as daytime.

To achieve this kind of time-based control, you need to utilize the campaign management tools provided. You will create specific rules that tell your campaigns when to turn on and off automatically based on time.

Step-by-Step Breakdown

1. Go to your campaigns dashboard where all your campaigns are listed.
2. Select or tick the campaigns you want to modify – for example, pick two campaigns.
3. Look for the ‘More’ option and choose to create a new rule.
4. Select the option to create a custom rule and proceed to the next step.
5. Give the rule a name, such as “campaign turn on”.
6. Set the action for the rule to “turn on campaign”.
7. Scroll down to make the rule custom. Remove any default conditions by clicking the X next to them.
8. Set the time conditions specifying exactly when you want the campaign to be turned on during the day.
9. Repeat the process for turning the campaign off, naming that rule “turn campaign off” and setting the appropriate off time.

Real Examples

For example, if you want your ads to run only from 8 AM to 6 PM, you would create a rule that turns the campaign on at 8 AM and another rule that turns it off at 6 PM. This way, the campaigns automatically start and stop based on your specified daytime hours without manual intervention.

Common Mistakes

• Not running campaigns for an initial period to analyze performance, and rushing into time-based rules prematurely.
• Failing to remove default conditions in the rule setup, which may cause conflicts or unexpected behavior.
• Forgetting to create both the “turn on” and “turn off” rules, leading to campaigns running outside desired hours.
• Misconfiguring time settings, resulting in ads running at unintended times.

FAQs

Do I need to monitor manually after setting the rules?

While the rules automate the on and off times, it’s still advisable to monitor performance periodically to ensure everything runs as expected.

Can I apply this method to multiple campaigns at once?

Yes, you can select multiple campaigns and apply the rules collectively using the selection and rule creation process described.

Key Takeaways

• Start by running campaigns normally for a week or two to gather solid data.
• Create custom rules to automate turning campaigns on and off at specified times.
• Remove any default conditions when setting your custom time-based rules.
• Ensure you create separate rules for turning campaigns on and off.
• Regularly check your campaign performance to validate your time-based settings.