What Should You Do If Your Ads Stop Showing?

If your ads suddenly stop showing, the first thing to do is to revisit the point where your ads previously received impressions and clicks. From there, you can start diagnosing whether the problem stems from keyword relevance or your landing page experience.

Full Explanation

When your ads vanish from visibility, it’s important to backtrack to when they were last active with impressions and clicks. This initial step helps you pinpoint where the issue might have begun. Ads may stop appearing due to two main concerns: a keyword issue or a landing page experience issue. A keyword issue often occurs if the keywords triggering your ads aren’t relevant to what users are searching for. This means that although people might be clicking on those keywords, the ads are not aligned well enough to continue showing. On the other hand, the landing page experience could be the culprit if visitors arriving from your ads are not satisfied with the page they land on. Ad platforms monitor what happens after the click, so if users have a poor experience once they reach your site, your ads may stop showing.

Step-by-Step Breakdown

1. Identify the last point of activity: Go back to where your ads were still getting impressions and clicks.
2. Analyze keyword relevance: Determine if the keywords driving traffic are relevant and if the traffic corresponds to your intended audience.
3. Evaluate landing page experience: Check whether the page users land on provides a good experience and fulfills their expectations.
4. Continue monitoring: After making adjustments, track your ads to see if they start showing again.

Real Examples

While specific examples are not provided here, the principle applies universally across ad campaigns. Ads stop showing when triggered by irrelevant keywords or when landing pages fail to satisfy visitor expectations. Revisiting the point of last impressions and clicks can reveal which aspect to focus on.

Common Mistakes

• Failing to trace back to the last point of impressions and clicks, which leaves you guessing about the underlying cause.
• Ignoring keyword relevance and assuming all keywords perform equally well.
• Overlooking the user experience on the landing page, which can lead to ad performance drops.

FAQs

Why is keyword relevance important?
Keywords must match what users search for; otherwise, the ad system may stop showing your ads due to low engagement.

How does landing page experience affect ad visibility?
If users have a poor experience after clicking an ad, ad platforms may reduce the ad’s visibility to protect user satisfaction.

What is the first step if my ads are not showing?
Check back to where you last had impressions and clicks to understand what changed at that point.

Key Takeaways

• Always review where your ads were last showing before troubleshooting further.
• Focus on ensuring keyword relevance to attract the right audience.
• Maintain a high-quality landing page experience to keep ads active.
• Addressing these two areas can help restore ad visibility effectively.