How Many Keywords Do You Need for a Campaign?

Short Answer: In today’s Google advertising environment, you only need two to three keywords at most for an effective campaign. Using phrase match allows Google to automatically include all relevant keywords within that category, simplifying your keyword management.

Full Explanation

Google’s current system for managing keywords has evolved to make campaigns more streamlined. Instead of manually adding numerous keywords, you can focus on a small set of two to three keywords that best represent your campaign goals. When you use phrase match, Google broadens your reach by automatically adding all related keywords that fit the phrase category. This reduces the need to create long keyword lists while maintaining comprehensive targeting.

Step-by-Step Breakdown

Select Two to Three Core Keywords: Identify the main keywords that capture your campaign’s focus.
Use Phrase Match: Set the selected keywords as phrase match within Google Ads. This triggers the automatic addition of all relevant keyword variations without extra input.
Monitor and Optimize: Track your campaign’s performance and adjust the primary keywords if needed, knowing Google handles related keywords in the background.

Real Examples

If your campaign focuses on a product like “running shoes,” instead of adding dozens of individual keywords such as “best running shoes,” “running shoes for men,” or “lightweight running shoes,” you would simply add “running shoes” as a phrase match keyword. Google will then automatically target those related terms without needing you to list each variant separately.

Common Mistakes

Using Too Many Keywords: Adding large keyword lists can complicate campaign management without significantly improving reach.
Ignoring Phrase Match: Not using phrase match means missing out on automation that would simplify your keyword strategy.
Not Tracking Performance: Without monitoring how your chosen keywords perform, you might miss chances to refine and improve your campaign.

FAQs

Q: Why only two to three keywords?
A: Because Google’s phrase match feature covers variations automatically, requiring fewer core keywords.

Q: Can I add more than three keywords?
A: While possible, it’s unnecessary since two to three phrase match keywords optimally cover relevant searches.

Q: What happens if I don’t use phrase match?
A: You may need to manually add more keywords, making campaign maintenance more complex.

Key Takeaways

Focus on two to three primary keywords for your Google campaign.
Use phrase match to automatically include all relevant keywords and variations.
Simplify your campaign management while maintaining broad reach.
Regularly monitor performance and adjust your core keywords as needed.