Should I Switch Back to Maximized Conversion From Maximized Clicks?

Short Answer: You can switch back to the maximized conversion goal, but it’s generally advisable to stay with maximized clicks for a while. Maximized conversion might lead to paying a higher cost per click, which is only worthwhile if you’re actually getting conversions. If you’re not seeing conversions yet, it’s better not to disrupt a strategy that is working until you fully understand what’s effective.

Full Explanation

Switching between maximized clicks and maximized conversion is possible, but each has its pros and cons. With maximized conversions, your main focus is driving as many conversions as possible regardless of the cost per click. This approach can result in expensive clicks, which might not be cost-effective unless those clicks lead to real conversions. On the other hand, maximized clicks aim at generating as many clicks as possible, which can be a safer starting point as you gather data.

If you’re not currently achieving conversions, switching to maximized conversion could risk spending more on clicks that don’t convert. Therefore, staying with maximized clicks for some time allows you to better understand your audience and campaign performance without the added expense of high CPCs.

Step-by-Step Breakdown

1. Start with maximized clicks: Focus on getting a broad audience to engage with your ads without worrying about conversion costs.
2. Gather performance data: Use this phase to understand which ads and keywords attract attention.
3. Evaluate conversions: Once you have sufficient data, assess if the clicks lead to meaningful conversions.
4. Consider switching to maximized conversion: If conversions are promising, shift your strategy to focus on maximizing conversions, understanding this may increase your cost per click.
5. Monitor costs carefully: Watch for rising CPCs to ensure that increased spending is justified by conversion rates.

Real Examples

For example, if your campaign is currently generating many clicks but few conversions, jumping straight into maximized conversion could increase cost without improving results. Staying in maximized clicks gives you more time to identify what works before making costly adjustments.

Conversely, if your data shows reliable conversions from your clicks, switching to maximized conversion allows you to capitalize by paying more for valuable traffic.

Common Mistakes

• Switching to maximized conversion too early without enough conversion data.
• Not monitoring cost per click after switching to maximize conversions.
• Assuming maximized conversion will always be more efficient without considering current campaign performance.

FAQs

Can I switch back to maximized clicks from maximized conversion?
Yes, you can switch between these goals as needed based on your campaign results.

Is maximized conversion always better for my campaigns?
Not necessarily. It depends on whether your conversions justify the higher cost per click.

How long should I stay with maximized clicks before switching?
It’s best to stay long enough to collect meaningful data on clicks and conversions.

Key Takeaways

• Maximized conversion can lead to higher cost per click, which makes sense only if conversions are coming in.
• Starting with maximized clicks allows you to test and understand what works.
• Transitioning too soon can cause unnecessary costs without improving performance.
• Monitor your campaign data closely to decide when the switch makes financial sense.