What happens when I click on a competitor’s website from the Google map?

Short Answer: When you click on a competitor’s website link on the Google map, you are directed to their landing page, which may be a general homepage or a specific location page if the competitor operates multiple locations.

Full Explanation

Clicking on a competitor’s website from the Google map serves as a direct way to visit their online presence. Google’s map listings often include links to the competitor’s website, and selecting these links will take you straight to their landing page. This landing page might be the main homepage or, in the case where a competitor has multiple locations, a particular location page tailored to that specific branch or service area.

Step-by-Step Breakdown

Find your competitor’s listing on the Google map for the service or product you are interested in.
Click on the link provided to their website in their Google map listing.
You will be taken to their landing page.
If the competitor has multiple locations, the landing page may represent the specific location relevant to the map listing you clicked on.

Real Examples

For example, a competitor with a single store generally links their overall website homepage. However, if they are part of a larger chain, clicking their website from the Google map often leads to a page dedicated to the exact location shown on the map, ensuring visitors get location-specific information.

Common Mistakes

Assuming you will always be taken to a homepage. Sometimes, you land on a location-specific page.
Not recognizing that multiple locations mean different landing pages can exist.
Clicking then expecting a different type of page not linked through the Google map.

FAQs

Will I always reach the competitor’s homepage?: Not necessarily; if the competitor has multiple locations, you may be directed to a specific location page.
Can I trust the landing page to be relevant to the location shown on the map?: Yes, Google usually links you to the page that corresponds to the location shown in the map listing.

Key Takeaways

Clicking on a competitor’s website from the Google map brings you to their landing page.
If multiple locations exist, the landing page could be location-specific.
This helps users get directly to relevant content based on the location they are interested in.