What is the importance of sending signals to Google?

Sending signals to Google is crucial because it helps establish your business as an authority in your field, increasing your chances of ranking higher in search results. These signals can include activities like taking pictures at your job site, collecting reviews and testimonials, and sending these from different phones to amplify their impact.

Full Explanation

Google uses various signals to determine the relevance and authority of a business in its search results. By actively sending signals, you show Google that your business is legitimate and knowledgeable in your area of expertise. These signals can come from different sources and actions, such as sharing images from your job site and gathering positive reviews from customers. The varied origins of these signals, especially when done from multiple devices or phones, further strengthen the credibility of your business in Google’s eyes.

Step-by-Step Breakdown

Take Pictures at Your Job Site: Capture real photos that showcase your work and activities related to your business.
Collect Reviews and Testimonials: Ask clients or customers to provide feedback and share their experiences.
Send Signals from Different Phones: Perform these activities from multiple devices to diversify the signals Google receives.
Repeat and Amplify: Continue sending these varied signals consistently to build authority over time.

Real Examples

Imagine a contractor who regularly posts photos of ongoing projects taken on-site, alongside positive customer reviews submitted from different phones. This combination of visual proof and customer feedback sends strong signals to Google, helping to confirm that the contractor is credible and an expert in their field. As a result, Google is more likely to rank the contractor higher in relevant search queries.

Common Mistakes

Not sending enough varied signals—relying solely on one source or device can weaken the authority signals sent to Google.
Failing to gather genuine reviews or testimonials, which can make the signals appear less trustworthy.
Ignoring visual evidence such as photos of your work or job site that help Google validate your business.

FAQs

Why should I use different phones for sending signals?: Using different phones helps diversify the sources of your signals, making them appear more genuine and trustworthy to Google.
How often should I send these signals to Google?: Regularly sending signals keeps your business authority active and helps maintain or improve your search rankings.
Can pictures alone improve my Google ranking?: Pictures are important but should be combined with reviews and other signals for stronger authority recognition.

Key Takeaways

Sending signals to Google is essential for establishing your business as an authority.
Key signals include pictures at your job site and genuine reviews from customers.
Performing these actions from multiple devices enhances credibility.
The more varied and consistent your signals, the better your chances of ranking higher in Google search results.