What settings do I need to adjust in my Google Ads account?

Short Answer: To optimize your Google Ads for call tracking, you need to turn on the ‘Call Reporting’ setting and enable the option to send Google Ads data to a call analytics provider by setting it to ‘On’ and selecting ‘Call it’.

Full Explanation

In order to effectively track and analyze calls generated through your Google Ads campaigns, specific settings must be correctly configured in your account. The most critical is enabling the ‘Call Reporting’ feature. This setting allows Google Ads to record detailed data about calls that come from your ads, which is essential for understanding campaign performance.

Additionally, you must activate the setting that sends Google Ads data to a call analytics provider. This is done by toggling the option to ‘On’ and then choosing the provider, which in this case is ‘Call it’. By linking your Google Ads with this provider, you can gain further insights and analytics related to your call conversions.

Step-by-Step Breakdown

Access your Google Ads account settings.
Locate the ‘Call Reporting’ option and ensure it is turned on to start reporting call metrics.
Find the setting labeled ‘Send Google Ads data to a con call analytics provider’.
Set this option to ‘On’ to enable data sharing.
From the available providers, select ‘Call it’ as your call analytics partner.

Real Examples

While no specific examples are detailed here, enabling ‘Call Reporting’ combined with sending data to ‘Call it’ allows advertisers to track when calls come directly from Google Ads, how long those calls last, and provides a clear connection between advertising efforts and customer engagement via calls.

Common Mistakes

Not turning on ‘Call Reporting’, which prevents call data from being captured and reported.
Failing to enable the option to send Google Ads data to a call analytics provider, resulting in missed opportunities for in-depth call analytics.
Neglecting to select the proper analytics provider (‘Call it’) after turning on the data sharing option, which can cause data to not be tracked correctly.

FAQs

What does turning on ‘Call Reporting’ do?: It enables Google Ads to collect and display data about calls made directly from your ads, helping you measure call conversions.
Why do I need to send data to a call analytics provider?: Sending data to a provider like ‘Call it’ allows for enhanced call tracking and analysis beyond basic reporting in Google Ads.
Can I use other call analytics providers?: The setting specifically requires selecting ‘Call it’ in this context, ensuring your data integrates correctly.

Key Takeaways

Always enable ‘Call Reporting’ in your Google Ads account to track calls.
Turn on the option to send Google Ads data to a call analytics provider for enhanced insights.
Select ‘Call it’ as the provider to ensure your call data is analyzed properly.