Where do the numbers on my website go, like people will call it will be switched only when Google ads appear?

Short Answer: You want visitors who come from Google ads to call specific phone numbers on your website so Google can track those calls as conversions. Without this setup, Google won’t be able to record the calls as conversion data.

Full Explanation

When running Google ads, it is important that calls made by visitors coming through those ads are tracked properly. This is done by using phone numbers on your website that are switched or replaced only when users arrive via Google ads. Doing so allows Google to receive this call information, which helps in tracking these calls as conversions.

If the phone numbers do not change based on visitors from Google ads, Google won’t have the necessary data to link those calls to your ad campaigns. Consequently, it won’t be able to count or optimize based on these valuable conversions.

Step-by-Step Breakdown

Set specific phone numbers on your website for visitors coming from Google ads.
Ensure these numbers are switched or dynamically displayed only for Google ad traffic.
When visitors call the displayed numbers, Google records these calls as conversions.
This data helps Google measure the effectiveness of your ad campaigns and improve them based on actual call activity.

Real Examples

Imagine a user clicks on your Google ad and visits your website. Instead of seeing your regular business number, they see a unique number that is linked directly to your Google ads campaign. When they call this number, Google registers the call and tracks it as a conversion. This ensures that every call can be tied back to the specific Google ads campaign that generated it.

Common Mistakes

Failing to switch phone numbers for visitors from Google ads, resulting in missed conversion data.
Not using unique phone numbers for Google ads traffic, causing Google to be unable to track calls correctly.
Setting up phone numbers incorrectly so calls are not recorded or linked to campaigns.

FAQs

Q: Why is it important for Google to track calls from ads?
A: Google needs this information to measure the success of your ads and optimize them to generate better results.

Q: What happens if I don’t switch the numbers for Google ad visitors?
A: Calls won’t be tracked as conversions, and your ad effectiveness data will be incomplete.

Q: Can I use the same number for all visitors?
A: No, unique numbers for Google ad visitors are necessary to accurately track call conversions.

Key Takeaways

Use switched phone numbers specifically for visitors coming from Google ads.
This allows Google to track calls as conversions accurately.
Proper call tracking helps you evaluate and improve your Google ad campaigns effectively.