Where Can I Discover New Keywords for My Google Ads Campaign?

The short answer is that you can find new keywords for your Google Ads campaign using the Keyword Planner located under the Planning tab in the Tools and Settings menu.

Full Explanation

Google Ads provides a dedicated feature called the Keyword Planner which is designed to help advertisers identify relevant keywords for their campaigns. To access this tool, you simply need to navigate to the Tools and Settings menu within your Google Ads account and then select the Planning tab. Within this tab, Keyword Planner offers the functionality to search for new keyword ideas based on your initial input or campaign goals, helping you expand and optimize your list of target keywords.

Step-by-Step Breakdown

Log in to your Google Ads account.
Navigate to the Tools and Settings menu located at the top of the interface.
Click on the Planning tab from the dropdown options.
Select Keyword Planner from the available tools.
Use Keyword Planner to explore, search, and discover new keyword ideas relevant to your campaign.

Real Examples

For example, if you are running a campaign, entering base keywords or phrases into the Keyword Planner will generate additional suggestions and ideas. These keyword suggestions can then be incorporated into your campaign to potentially improve reach and targeting.

Common Mistakes

Not utilizing the Keyword Planner found within the Planning tab, which might lead to missed opportunities for discovering effective keywords.
Skipping the Tools and Settings menu, thereby bypassing how to access essential resources like Keyword Planner.

FAQs

Where exactly is the Keyword Planner located in Google Ads?: It is located under the Planning tab within the Tools and Settings section.
Can I find new keyword ideas elsewhere in Google Ads?: The primary tool for discovering new keyword ideas is the Keyword Planner as found in the Planning tab.

Key Takeaways

Keyword Planner is the central place to discover new keywords for Google Ads.
Access it by navigating to Tools and Settings, then under the Planning tab.
Utilizing the Keyword Planner effectively can enhance your Google Ads campaign by expanding your keyword list.