What information should I include in my Google Business profile?

The short answer is that your Google Business profile should contain comprehensive details such as your business name, category, phone number, location, description, opening date, contact phone number, website, and social profiles. Providing as much information as possible helps improve your profile’s performance since Google favors detailed data.

Full Explanation

Your Google Business profile acts as a digital storefront, so including key information is essential. The business name and category help customers find and recognize your business accurately. Phone numbers and location details enable potential clients to contact you or visit in person. A clear and engaging description gives an overview of your business and its offerings. Including the opening date can build trust by showing your establishment’s history. Additionally, adding your website and social profiles connects users to more information and keeps them engaged.

Step-by-Step Breakdown

Business Name: Clearly state your official business name for easy identification.
Category: Choose the best category that represents what your business does.
Phone Number: Provide a contact number so customers can reach you directly.
Location: Include your exact address to help customers find you physically.
Description: Write a concise but informative description outlining what your business offers.
Opening Date: Mention when your business started operating.
Contact Phone Number: Ensure you have a clear, accessible phone number for inquiries.
Website: Add your business website link for further engagement.
Social Profiles: Link to your social media accounts to connect on multiple platforms.

Real Examples

If you were a local bakery, you would list your business name (e.g., “Sweet Treats Bakery”), categorize yourself under “Bakery,” include your store’s phone number and physical address, describe your specialties like cakes and pastries, state your opening date to build credibility, and add your website and Facebook or Instagram page links. This thorough approach ensures potential customers have all the information they need.

Common Mistakes

Failing to add complete information or leaving out important details such as phone number or location can limit your profile’s effectiveness. Incomplete data might make it harder for customers to find or trust your business. It’s also important not to provide inconsistent information between your website and Google Business profile, as it could confuse users and negatively affect your ranking.

FAQs

Why is the opening date important? Including the opening date helps demonstrate your establishment’s longevity and build trust with customers.
Should I include social media links? Yes, adding social profiles can increase customer engagement and provide more ways for people to connect with your business.
Can I change my business category later? Yes, you can update your business category if your services evolve or you want to better target your audience.

Key Takeaways

Include comprehensive and accurate information in your Google Business profile for maximum visibility.
Details such as name, category, contact information, location, description, and online presence are valuable.
Consistent and complete data helps Google understand your business better and improves customer trust.