What are the key things to set up correctly in a Google business profile?

The short answer is that the essential elements to set up correctly in a Google Business Profile include your business name, the business category, phone number, and location. Ensuring these details are accurate helps your profile perform well and appear properly in search results.

Full Explanation

A Google Business Profile acts as an online listing that provides potential customers with important information about your business. Setting it up accurately means inputting the right business name so customers can recognize you. Choosing the correct business category helps Google understand what type of services or products you offer. Including a valid phone number allows customers or clients to contact you directly without confusion. Lastly, providing an exact location is vital if people need to find you in person or check if you serve their area.

Step-by-Step Breakdown

Business Name: Enter your official business name exactly as it appears on your signage or legal documents. This ensures brand consistency.
Business Category: Select the category that best describes your business to help Google classify your listing appropriately.
Phone Number: Add a current, active phone number where customers can reach you easily.
Location: Provide your accurate physical address or service area to boost local search visibility and help customers find you.

Real Examples

For example, a coffee shop should have its exact shop name listed, selected under “Coffee Shop” or a comparable category, include the shop’s phone number for orders, and provide the shop’s correct address. This setup ensures customers searching for coffee nearby will find the right and relevant information.

Common Mistakes

Using a name different from the official business name can confuse customers and harm search credibility.
Choosing an incorrect or too broad business category may result in your profile appearing to irrelevant search queries.
Providing a non-working or outdated phone number limits customer contact and opportunities.
Entering an incorrect location makes it harder for local customers to find or trust your business.

FAQs

Why is the business category important?: The business category tells Google what type of business you operate, which directly influences when and how your profile appears in relevant searches.
Can I include multiple phone numbers?: The key is to set up at least one primary phone number that works correctly so customers can easily contact your business.
What happens if I don’t add my location?: Not providing a precise location reduces your chances of appearing in local search results and can prevent customers from finding you in person.

Key Takeaways

Ensure your business name is exact and consistent.
Choose the most accurate business category for better search alignment.
Provide a current phone number for direct contact.
Include a precise location to boost local visibility and customer trust.