What Should You Do in the Advanced Settings of Your Google Business Profile?

Short Answer: In the advanced settings of your Google Business profile, it is important to add your Google Ads phone number, especially if you use Google Ads. Specifically, you should input the CallRail extension number into these settings because it links your profile’s phone number directly with your Google ad.

Full Explanation

The advanced settings in your Google Business profile offer the opportunity to connect important contact information directly to your advertising efforts. By adding your Google Ads phone number here, you ensure that the phone number displayed on your Google Business profile is the same one used in your Google ad campaigns. This linkage is beneficial because it maintains consistency and accuracy in tracking calls stemming from paid advertisements. When using Google Ads, including the CallRail extension number is crucial as it serves as a tracking tool to monitor the performance of your ads through call data.

Step-by-Step Breakdown

1. Access the advanced settings section of your Google Business profile.
2. Locate the phone number field designated for the Google Ads number.
3. If you run Google Ads, enter your Google Ads phone number here.
4. In particular, input the CallRail extension number if you are using CallRail for call tracking.
5. Save the changes to ensure the phone number on your profile matches your ad campaign tracking setup.

Real Examples

For users who run Google Ads, the phone number on their Google Business profile will show a unique number provided through CallRail. This setup allows them to see exactly which calls come from their advertisements, improving their ability to analyze ad performance. By linking this number in the advanced settings, businesses avoid confusion and ensure accurate reporting.

Common Mistakes

• Not adding the Google Ads phone number in the advanced settings, which can lead to inconsistent tracking of calls and ads.
• Failing to input the CallRail extension number when using CallRail, resulting in loss of detailed call tracking data.
• Leaving the phone number fields blank or using a generic phone number not associated with your Google Ads, causing inaccurate reporting.

FAQs

Why is it important to add the Google Ads phone number in the advanced settings?

Adding this phone number ensures that the calls generated from your Google ads are properly tracked and linked to your Google Business profile for accurate reporting.

What is the CallRail extension number?

The CallRail extension number is a phone number used specifically for call tracking within Google Ads, helping businesses monitor the effectiveness of their ad campaigns.

Can I skip adding the phone number in the advanced settings?

While you can skip it, doing so may lead to less accurate data and make it harder to measure the success of your Google Ads campaigns.

Key Takeaways

• Adding your Google Ads phone number in the advanced settings is essential for proper call tracking.
• Use the CallRail extension number in the advanced settings if you are utilizing CallRail within Google Ads.
• This setup enhances the accuracy of tracking calls linked to your Google ad campaigns.