January 22, 2024

Insulation Company Marketing 101: Learn from This Company’s Mistake

Hey there, Guys! Welcome back to another breakdown of marketing efforts with your host, Lior Vaknin. In this video, we’re diving deep into the marketing strategy of General Insulation, LLC, based in North Carolina. Now, this breakdown is going to be more philosophical than tactical, but we’ll touch on some tactical aspects as well. First […]

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This roofing company is making 1 HUGE mistake with their marketing

Hey, what’s going on, everyone? Welcome back to another live breakdown of a service business. Today, we’re diving into the marketing strategy of Equinox Roofing, a company that booked a call with us but failed to show up. Since they missed out, we’re taking this opportunity to analyze their marketing approach, pointing out both strengths

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Google Business Profile Websites Are Shutting Down

In a recent announcement, Google revealed that websites created through Google Business Profile will be phased out between March and June 10th. These websites, often criticized for their somewhat “scammy” appearance, were offered by Google as a quick solution for businesses without an existing website. The company plans to redirect these sites to the corresponding

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