Looking For a Lighting Design Marketing Agency? Watch This First!
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Before Choosing a Marketing Agency For Your Lighting Design Company, Read This!
Are you considering hiring a marketing agency for your lighting design business? If so, this article is for you.
In this comprehensive guide, I’ll go over everything you need to know before deciding on a marketing agency. We’ll cover what you should be looking for, what questions to ask, how much you should spend, and whether a marketing agency is the right solution for you.
Who is Lior Vaknin?
My name is Lior Vaknin, and I’ve been a business coach and marketer for 13+ years.
Over the last few years, I’ve helped hundreds of local service business owners and contractors generate tens of millions of dollars by mastering lead generation and generating their own leads using our Local Service Mastery Program.
My mission is empower every business owner in the world by helping them become self reliant and not having to trust anyone else for the success of their business.
What a Marketing Agency Offers
When a marketing agency approaches you, they typically offer services focused on SEO (Search Engine Optimization), paid ads, and content management. Here’s a breakdown of what to look for in each of these areas.
SEO for Lighting Design Business
- Website Platform
The platform your website is built on is crucial. I highly recommend using WordPress. It’s open source, meaning you own your website and can easily switch providers if needed. Avoid proprietary platforms like Wix, Squarespace, and Shopify, which can lock you into working with the agency.
- Hosting
Keep your website hosting separate from your marketing agency. Purchase your own hosting plan from providers like Bluehost, HostGator, or GoDaddy. This ensures you maintain control over your site.
- Backlinks
Backlinks are links from other websites to yours and are a significant ranking factor for Google. Ask your agency:
- How many backlinks will you provide monthly?
- Are these backlinks citations (e.g., Yelp) or from relevant websites?
- What is the quality (domain rank, page rank) of these backlinks?
Poor-quality backlinks can harm your site’s ranking, so ensure they are from reputable sources.
- Content and Website Optimization
Website optimization involves enhancing your site to rank better in search engines. This includes:
- Internal links: Linking your pages together to improve navigation and SEO.
- Content updates: Regularly updating your site’s content to keep it fresh.
Ensure the agency provides detailed information on their optimization process.
- Content Management
Content management can include creating blog posts, social media updates, and managing your Google My Business profile. Ask the agency:
- How many blog posts will you create monthly?
- Will these posts be shared across all my social platforms?
- Is the content high-quality or AI-generated?
- Reputation Management
Reputation management involves responding to reviews and managing your online presence. Verify if the agency will:
- Actively manage and respond to Google reviews.
- Engage with customers on social media.
- Help book appointments or manage customer interactions.
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Paid Advertising for Lighting Design Business
If you have the budget for paid ads, it’s a quick way to generate lighting design leads. However, ensure the ads are managed correctly.
Google Ads & Facebook Ads To Generate Lighting Design Leads
- Account Ownership
Ensure the ads are run on your account, not the agency’s. This way, you retain all data and ad history. If the agency runs ads on their account, you’ll lose everything if you part ways.
- Cost and Setup
Split costs between setup fees and ongoing management fees. Setting up Google Ads campaigns takes a few hours, while maintenance requires less time. Negotiate a fair rate based on the actual work involved.
- Lead Quality
Some agencies promise cheap leads but deliver low-quality prospects. Ensure the leads generated are relevant and valuable for your business.
Marketing Ideas for Lighting Design Companies Without an Agency
Before hiring a marketing agency, consider learning how to manage lead generation yourself. No one cares about your business as much as you do.
- DIY Learning
Invest time in learning digital marketing basics. The knowledge will help you make informed decisions and potentially save money.
- Training Programs
Join a coaching program like Local Service Mastery to gain structured knowledge and support. These programs can fast-track your learning and provide you with proven strategies.
- Hiring and Training Assistants
Once you’re knowledgeable, hire virtual assistants to handle maintenance tasks. This ensures dedicated support for your business without the high costs of an agency.
Conclusion
Mastering lead generation and marketing is crucial for your lighting design business’s success. While hiring a marketing agency can be beneficial, it’s essential to understand the process and ask the right questions. Consider learning how to do it yourself first, then delegate tasks to trained assistants. This approach ensures you maintain control and maximize your investment.
For more information and to see testimonials from business owners like you, visit Local Service Mastery. If you understand the importance of mastering your marketing, book a call today, and let’s grow your business together.
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