Cost Per Click (CPC) is the amount you pay each time someone clicks on your ad. It’s a key metric in pay-per-click (PPC) advertising, such as Google Ads. The CPC depends on various factors, including your bid, the quality of your ad, and the competition for the keywords you’re targeting. Lowering your CPC can help you get more clicks for your budget, improving the overall efficiency of your campaigns.

Lead Conversion Rate is calculated by dividing the number of leads generated by the total number of visitors to your landing page, then multiplying by 100 to get a percentage. For example, if 1000 people visit your page and 50 of them become leads, your Lead Conversion Rate would be 5%. This metric helps you gauge the effectiveness of your landing pages and the quality of your traffic.

A Qualified Lead Percentage represents the proportion of leads that meet your specific criteria for qualification, such as budget, timeline, or authority to make purchasing decisions. To calculate this, divide the number of qualified leads by the total number of leads, then multiply by 100. A higher percentage indicates that your marketing efforts are attracting the right audience, improving your chances of converting leads into customers.

Return On Marketing Investment (ROMI) measures the revenue generated for every dollar spent on marketing. It’s calculated by subtracting the marketing costs from the revenue generated by those efforts, then dividing the result by the marketing costs. Multiply by 100 to get a percentage. A positive ROMI indicates that your marketing campaigns are generating more revenue than they cost, making them effective and profitable.

Return On Ad Spend (ROAS) is a metric that measures the revenue generated for every dollar spent on advertising. Factors that affect ROAS include the effectiveness of your ads, the relevance of your target audience, the competitiveness of your keywords, and the quality of your landing page. Improving these factors can lead to a higher ROAS, meaning you’re getting more revenue for your advertising investment.

A good Click-Through Rate (CTR) varies by industry, but a general benchmark is between 2-5%. CTR is calculated by dividing the number of clicks your ad receives by the number of times it’s shown (impressions), then multiplying by 100. A higher CTR indicates that your ad is relevant and compelling to your audience, leading to more traffic and potential conversions.

Quality Score in Google Ads is determined by the relevance of your keywords, the quality of your ad copy, and the user experience on your landing page. To improve it, ensure your ads are highly relevant to your keywords, write compelling ad copy, and optimize your landing pages for a seamless user experience. A higher Quality Score can lead to lower CPCs and better ad placement.