Let me be straight with you: Contractor Gorilla has earned its stripes. Eighteen years in, over 3,827 projects, 472+ five-star reviews, and a client list that spans practically every trade — roofers, plumbers, painters, pool builders, pavers. If your website looks like it was built in 2012, they can fix that, and they clearly do it well. Their pricing is project-based — ‘varies project to project’, with smaller sites taking about 4 to 6 weeks.
But here’s the movie I’ve seen too many times: launch day comes, the new site is gorgeous, and the phone rings exactly as much as before. A website is a storefront. Storefronts don’t create foot traffic — they convert it. Contractor Gorilla does offer PPC and SEO alongside the builds, but the engagement starts with (and centers on) the site project, and none of the ongoing pricing is published.
We start from the other end: traffic first. A high-intent Google Ads machine in your account, with a purpose-built landing page and call tracking in your name, live in ~48 hours after setup — not 4 to 6 weeks. $699, $1,499, or $2,450 per month, public, month-to-month, 7-day full money-back guarantee. And if what you truly need is a full website redesign project, we honestly don’t do those — they may be your pick for that job.
| Contractor Gorilla | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Contractor web design and marketing agency (websites, logos, SEO, PPC) since 2008 | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — ‘varies project to project’; ask for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month |
| Time to launch | Smaller websites: about 4–6 weeks (their published estimate) | Live in ~48 hours after setup — you approve everything first |
| Engagement model | Project-first: build the site, then optional ongoing marketing | Machine-first: traffic, landing page, and call tracking as one system from day one |
| Track record | 3,827+ projects, 472+ five-star reviews (their published figures) | 15 years, 500+ local service business owners coached, $20M+ client revenue |
| Who owns the ad account | Not stated publicly — ask before signing | You. Your Google Ads account, your name — forever |
| Commitment | Confirm terms per project/retainer — not published | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| If you cancel | Confirm who keeps the site files, accounts, and data | You keep everything — account, landing page, tracking numbers, campaign history |
Contractor Gorilla details from public sources (contractorgorilla.com) as of July 2026. Pricing and terms change — confirm directly with Contractor Gorilla. Contractor Gorilla™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Contractor Gorilla. Comparison is based on publicly available information (contractorgorilla.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years: a remodeler spends real money on a beautiful new website. The designer did great work — genuinely. Then the budget’s gone, launch day passes, and the site sits there like a billboard in the desert. Twelve visits a week, mostly his own crew checking the gallery. He didn’t buy the wrong website. He bought the website INSTEAD of the traffic.
Here’s the uncomfortable math: a storefront converts visitors it already has. If almost nobody visits, doubling your conversion rate doubles almost nothing. The highest-leverage dollar for a local contractor is the one that puts you in front of a homeowner at the exact moment they search for your trade — and that’s a Google Ads discipline, managed daily, not a design project.
So that’s what we build, in your name from day one: your Google Ads account, your dedicated landing page (built to convert that specific traffic), your call tracking numbers. Our AI — trained on 8,600+ real coaching sessions — tunes your bids daily; I personally oversee every account; you approve everything before it goes live. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Get the traffic machine running. Upgrade the storefront with the profits.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$1,000/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|
| Included in every plan | |||
| Google Ads campaign built for you | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ |
| Campaigns & coverage | |||
| New campaigns per month | 1/mo | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ |
| Support & extras | |||
| Support | Standard | Live | Dedicated |
| Local SEO management | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | ✓ | ✓ |
| ChatGPT Ads management | — | ✓ | ✓ |
| Full LSM training access | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | ✓ | ✓ |
| Personal 1-on-1 onboarding call | — | ✓ | ✓ |
| Two 1-on-1 calls a month with Lior | — | ✓ | ✓ |
| White-label & custom solutions | — | — | ✓ |
| Book a call | |||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not for the website project itself — we don’t do full site redesigns, logos, or branding, and Contractor Gorilla clearly does those well. We replace the lead-generation half: instead of a site waiting for visitors, you get a Google Ads machine in your own account with a dedicated landing page and call tracking, managed daily. Many contractors keep their main site and run our machine alongside it.
They don’t publish pricing — their site says cost ‘will vary project to project based on the size and complexity of your website’, and smaller sites take about 4–6 weeks. Ask for the project quote, ongoing fees, and ownership terms in writing. LSM’s pricing is public: $699, $1,499, or $2,450 per month, month-to-month, no setup fee, 7-day money-back guarantee.
Yes — those are exactly the trades where a homeowner searches, compares three companies, and calls. High-intent Google Search in your city, dedicated landing page, call tracking, daily AI bid management, live in ~48 hours after setup. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Usually no — and this surprises people. We build a dedicated landing page for your campaigns (which you own), purpose-built to turn one specific search into one phone call. It outperforms most full websites for paid traffic because it does exactly one job. Your main site can be old, mid-redesign, or nonexistent; the machine runs anyway, in ~48 hours after setup.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery