Let me be straight with you: EWR Digital has earned its stripes. Founded in 1999 — 26 years is an eternity in this industry — with over 1,000 businesses served, 120+ Google reviews, a CEO (Matthew Bertram) who hosts a top SEO podcast with 5M+ downloads, and their own LLM Visibility framework for AI search. If you’re an energy services firm or industrial company that needs digital strategy consulting, they’re a credible room to walk into.
But read their client list again: energy, oil and gas, industrial, legal, healthcare — mid-market and enterprise B2B. That’s their center of gravity. A plumbing or construction outfit that needs the phone ringing is a different animal from a B2B pipeline with nine-month sales cycles. And their pricing isn’t published — you learn it in a discovery call, and consultancy-grade engagements tend to carry consultancy-grade retainers. Ask for the number, the term, and the ownership stance in writing.
Here’s the machine built for your side of the street: high-intent Google Ads inside your Google Ads account, on your landing page, with your call tracking numbers — from $699/month, public pricing, month-to-month, 7-day full money-back guarantee. An AI account manager trained on 8,600+ real coaching sessions works your bids daily, I personally oversee it, you approve everything before launch, and you’re live in about 48 hours.
| EWR Digital | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Digital growth consultancy: SEO, paid media, web, PR, analytics, strategy — 26+ years in Houston | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Built for | Mid-market and enterprise B2B: energy, industrial, legal, healthcare | Local service trades only: plumbing, HVAC, roofing, contractors — one city at a time |
| Published pricing | Not published — free discovery call; ask for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Commitment | Contract terms not published — ask before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who owns the ad account | Not stated publicly — confirm in writing whose name is on the account | You. Your Google Ads account, your name — forever |
| If you cancel | Confirm what transfers — site, campaigns, analytics, content | You keep everything — account, landing page, tracking numbers, campaign history |
| Time to first calls | Strategy-led engagements: audits and roadmaps come before lead flow | Live in ~48 hours after setup. “15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.” |
| Track record | Since 1999; 1,000+ businesses; 120+ Google reviews; multiple agency awards | 15 years, 500+ local service owners coached, $20M+ client revenue |
EWR Digital details from public sources (ewrdigital.com, clutch.co) as of July 2026. Pricing and terms change — confirm directly with EWR Digital. EWR Digital® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by EWR Digital. Comparison is based on publicly available information (ewrdigital.com, clutch.co) as of July 2026; features and pricing change — verify all details directly with the vendor.
Fifteen years coaching 500+ local service owners taught me to spot a mismatch fast: the contractor who hires an enterprise-grade consultancy. The engagement starts with audits, workshops, a beautiful strategy deck. All genuinely smart work — built for companies with marketing departments to execute it. But a plumbing company doesn’t have a marketing department. It has an owner with a phone, and the phone is either ringing or it isn’t.
None of this is a criticism of EWR Digital — 26 years and 1,000+ clients says they deliver for the businesses they’re built for. It’s a criticism of the fit. When your revenue comes from a homeowner searching ‘water heater replacement near me’ at 7am, you don’t need an omni-channel roadmap. You need to win that search, catch that call, and know exactly what it cost you.
That’s the whole machine we build — and nothing else. Your Google Ads account, your landing page, your call tracking, in your name from day one. Our AI manages bids daily, I personally oversee every account, you approve everything before it goes live, live in about 48 hours. Month-to-month, $699 to start, 7-day money-back guarantee. No decks. Just a phone that rings, and a machine you own. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For a local service business, mostly yes — for a B2B industrial firm, no. EWR does strategy consulting, SEO, PR, and web builds for mid-market and enterprise clients; we don’t do SEO retainers, PR, or website redesign projects at all. We do one thing deep: a Google Ads lead machine you own, for local trades. If you’re an energy services company needing a full consultancy, they may be your pick. If you’re a contractor who needs calls, that’s us.
They don’t publish pricing — engagements are scoped after a free discovery call, so ask for the retainer, contract length, and ownership terms in writing. Our pricing is public on this page: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee.
That’s exactly who we’re built for. High-intent Google Search in one city, dedicated landing page, call tracking, daily AI bid management — refined over 15 years and 500+ local service owners. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Four things, in writing: the total monthly cost including ad spend, the contract length and exit terms, whose name goes on every account they touch, and exactly what transfers to you on the way out. A 26-year firm like EWR will have answers. Make sure you have them before the first invoice, not after the last one.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery