Lior Vaknin

What Do You Add on the Ad Group Level? Short Answer: At the ad group level, you add different services, ensuring your ads are targeted specifically rather than general. For instance, in an emergency-related campaign, you would separate services into specific ad groups like residential or automotive, rather than mixing them under a broad emergency […]

How Do We Add Keywords at the Campaign Level? Short Answer: Keywords at the campaign level are added as phrase or exact matches depending on the number of words. Single-word keywords are added as broad match, while two-word keywords are added as phrase match. Full Explanation When adding keywords at the campaign level, it is

What Do We Want to Add as a Negative Keyword List Just for a Campaign Level? Short Answer: At the campaign level, we add city names as negative keywords to prevent those cities from triggering ads in that specific campaign. This allows us to control where our ads appear by excluding certain locations from individual

What is a negative keyword list and how does it work? A negative keyword list is a collection of terms that you want to exclude from triggering your ads. By adding these terms, your ads won’t appear when users search for those specific words or phrases, helping you avoid irrelevant traffic and focus on the

How do I prevent my ad from showing when someone searches for my competitor? Short Answer: To prevent your ad from appearing when someone searches for your competitor, you should add your competitor’s name as a negative keyword. Using square brackets around the name blocks only exact phrase searches, while using phrase match without brackets

What does it mean when a keyword is in square brackets? The short answer is that a keyword in square brackets represents an exact match. This means your ad will only be shown when someone searches for the exact phrase placed inside those brackets. Full Explanation When you see a keyword enclosed in square brackets,

What Should I Do If a Competitor’s Name Appears in My Search Terms? Short Answer: If a competitor’s name shows up in your search terms, you should prevent your ad from appearing for those searches by adding that competitor’s name to a negative keyword list. This ensures your ad won’t display when someone searches using

How Do I Manage Keywords on a Daily Basis? The short answer is that you need to regularly check the keyword section and click on search terms to see a list of phrases that people are searching for. From there, you can review the phrases and identify any that you do not want to target,

How to duplicate the ad groups in Google Ads? To duplicate an ad group in Google Ads, begin by selecting the active ad group you want to copy. After clicking copy, deselect that ad group, then paste it into the desired campaign. It is important to ensure you are pasting it into the same campaign.

What Should I Do If I Don’t Have a Specific Landing Page for a Service? If you don’t have a specific landing page for a service, the best approach is to create one tailored to the service in the specific city you are targeting. If creating a dedicated city-specific landing page isn’t possible, you might